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Consumers perspective on brands boycotting Twitter for advertising

Since Elon Musk acquired Twitter for $44 billion. There were a lot of new changes done by the new Chief Executive Officer Elon Musk including laying off almost half of the workforce as well as charging $8 per month to get a verified account containing a blue tick specifically.

Since, advertisers were upset by the decisions of the new CEO Elon Musk as a result they stopped advertising on Twitter which half of the American population think was the right thing to do.

A survey was observed on Tuesday by PollFish containing the perspective of at least 500 adults in order to have an idea about what is the public opinion on the companies that stopped advertising on Twitter.


Surprisingly, (nearly) 50% do agree with the decisions of the brands boycotting Twitter advertising, meanwhile, 27% of the people think brands are making a huge mistake by stopping advertising on Twitter, further, 24% of the people are not quite sure about the decisions brands have made so far.

Musk has given conflicting signals about how he intends to resolve advertisers' concerns after meetings with them, a live public Twitter Q&A to address their issues, and a rumored meeting and deal with anonymous groups pressuring major companies to halt their platform ads purchases.
Initial reports claimed that Musk had allayed concerns by agreeing to establish a "moderation council" to help regulate what content is allowed on the platform. However, Musk is said to have changed his mind, leaving the matter of content moderation as well as brand safety worries in limbo.

Long-time marketing executive Lou Paskalis remarked in one of a string of sharp tweets condemning Musk that the action also went against what Musk had promised to a group of advertisers at his meeting which took place in Twitter Influence Council on November 4.

The actions and decisions of Elon musk seem to be uncertain at this point, time will tell how effective these decisions were.

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