76% of US Consumers Prefer Smartphones for Online Shopping

In person shopping is still the norm among most US based consumers, but in spite of the fact that this is the case it seems that online shopping is starting to pick up a fair bit. A survey conducted by the Pew Research Center in America showed that online shopping is turning into a veritable trend because of the fact that this is the sort of thing that could potentially end up allowing people to purchase things without having to go outside.

With all of that having been said and now out of the way, it is important to note that smartphones are the most popular devices on which online shopping can be done. 69% of survey respondents said that they used either laptop or desktop computers for their online shopping, but 76% said the same for smartphones which means they are more likely to use mobile devices than might have been the case otherwise.

There is also a much higher level of frequency in terms of online shopping when it comes to smartphones. Around 33% of Americans user smartphones for online shopping every week, and the numbers for desktop and laptop computers were much lower at just 21% with all things having been considered and taken into account.

The cohort that is responsible for the most online shopping through smartphones is the 30 to 49 age bracket. 49% of consumers in this group said they make at least one weekly purchase through their smartphones. The 18 to 29 cohort was less enthused, with just 38% saying the same. That might be due to more purchasing power among older consumers, since most consumers will have more spending money thanks to their years of experience under their belt.

However, 57% of consumers living in the US said that they prefer online shopping which is much higher than the 38% that said they preferred online shopping. That indicates that in person shopping is still the consumption method of choice for a majority of shoppers in America, and that will definitely influence brand marketing spends for the holiday shopping season that is right around the corner.

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