93 Percent of US Adults Rely on Small Businesses

Small businesses have been seeing a resurgence these past few years, and it turns out that around 93% of US consumers rely on them for various events that are coming up. This comes from a survey of around 2,000 people, conducted by OnePoll on behalf of AT&T, and it also revealed that around 88% of survey respondents personally know someone that works at a local small business.

People rely on these small businesses for a variety of services, with 72% stating that they like the food better at local restaurants than they do at national or international chains. 74% of survey respondents also said that small businesses often have products that are rare or hard to find in other stores, with 43% relying on them for all of their grocery needs with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that being able to physically interact with products before selling them is a major reason why consumers are turning to them more and more frequently. 57% said that they liked this feature of nearby small businesses, and 52% also enjoyed the fact that they can walk to the stores more easily than might have been the case otherwise.

As for how consumers hear about small businesses, the mechanisms at play here are largely organic. 59% said that they heard about a small business from a family member who recommended it, and 56% cited their neighbors as the source of this information.

Social media is also a large driver of small business. 48% of consumers heard about small businesses from social media, or alternatively from small scale community oriented apps. Around 73% of consumers may be negatively impacted by the absence of small businesses because of the fact that this is the sort of thing that could potentially end up making many of their favorite products hard to find. This indicates that there is still a lot of life left in these enterprises, and they might be able to hold the line against large corporations.

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