The holiday shopping season can be quite a frenetic time for ecommerce stores because of the fact that this is the sort of thing that could potentially end up making or breaking their financial projections for the fiscal year. In spite of the fact that this is the case, a lot of variation has been seen with respect to when these discounts are provided, and there is also much difference in the percentage that sellers are knocking off the asking price.
With all of that having been said and now out of the way, it is important to note that just under 30% of ecommerce sellers started offering discounts as early as the first week of November. Software products had the highest discounts on offer at 41.67% on average. Office supplies came in second with 36.39%, followed by toys with 33.17%.
The overall average of discounts in the market is approximately 33%, but these are the only three categories that were at or over the average rate. Hardware discounts were lower than average with 23.46%, food and tobacco products saw a mean discount rate of around 23.12%, and finally we saw business oriented products which had an average discount of 22%.
One interesting thing to note in this data is that discount rates have gone up by 3.39% since April. That might seem impressive, but it is actually lower than the estimates that were made by researchers in that time period. This suggests that the discounts are less prevalent than might have been the case otherwise, with many brands hesitating to offer them due to the impacts of inflation.
Furniture products were the the most common category to offer discounts, with 60.45% of the items in this niche being offered at a lower rate. Media products were the least likely to be given for lowered prices, with just 2.46% opting to offer discounts right now. That might change as the Christmas season draws closer, but it remains to be seen if this year will see any improvement over the flat sales that were seen during last year’s holiday season.
Read next: Data Shows Social Media Usage Has Peaked As Years Are Passing
With all of that having been said and now out of the way, it is important to note that just under 30% of ecommerce sellers started offering discounts as early as the first week of November. Software products had the highest discounts on offer at 41.67% on average. Office supplies came in second with 36.39%, followed by toys with 33.17%.
The overall average of discounts in the market is approximately 33%, but these are the only three categories that were at or over the average rate. Hardware discounts were lower than average with 23.46%, food and tobacco products saw a mean discount rate of around 23.12%, and finally we saw business oriented products which had an average discount of 22%.
One interesting thing to note in this data is that discount rates have gone up by 3.39% since April. That might seem impressive, but it is actually lower than the estimates that were made by researchers in that time period. This suggests that the discounts are less prevalent than might have been the case otherwise, with many brands hesitating to offer them due to the impacts of inflation.
Furniture products were the the most common category to offer discounts, with 60.45% of the items in this niche being offered at a lower rate. Media products were the least likely to be given for lowered prices, with just 2.46% opting to offer discounts right now. That might change as the Christmas season draws closer, but it remains to be seen if this year will see any improvement over the flat sales that were seen during last year’s holiday season.
Read next: Data Shows Social Media Usage Has Peaked As Years Are Passing
