Who’s the Highest Earning Instagram Influencer in 2022?

Influencer marketing is going through its heyday, and most brands are scrambling to work with the most famous influencers in the world. A good example of the power that influencers wield can be seen with Cristiano Ronaldo. While giving a press conference, the football star pointedly moved two bottles of Coke away from him and replaced them with water. This immediately resulted in a massive $4 billion decrease in the market cap of the soft drink giant, and that just goes to show the impact that people like him can have.

With all of that having been said and now out of the way, it is important to note that Ronaldo’s influence is not a fluke. He is the highest paid influencer in the world by far, receiving an incredible $2.4 million for a single Instagram post. No other influencer crosses the $2 million mark, although it’s fair to say that they do quite well for themselves.

Coming in second is Kylie Jenner who gets approximately $1.84 million for a single post on Instagram. Following close at her heels is Ronaldo’s arch rival in the football world Lionel Messi, although he falls well behind in the influencer category with a comparatively low $1.78 million per Instagram post with all things having been considered and taken into account.

That shows how excelling in one’s craft is not always going to guarantee the big bucks. Ronaldo and Messi are widely thought to be equals from a football standpoint, but that didn’t stop Ronaldo from surpassing his rival in the world of influencer payments.

Kylie Jenner is the highest earning member of the Kardashian-Jenner clan, but she’s not the only oone on this list with her sister Kim coming in at 6th place with $1.69 million. She is surpassed by Selena Gomez and Dwayne “The Rock” Johnson, who earn $1.74 million and $1.71 million respectively per post. Ariana Grande also makes the list with $1.69 million, followed by Beyonce at $1.39 million. The list is rounded off by two other members of the Kardashian-Jenner family, namely Khloe Kardashian with $1.32 million and Kendall Jenner with $1.29 million per Instagram post.

H/T: Statista

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