Google has updated its unavailable video policy

Tech giant Google is taking steps to make Google Ads policies more transparent for advertisers. Recently, the company has reformed its unavailable video policy so the advertisers have a clear idea why their ad was rejected and they can fix it up.

Those who use Google ads in product or content marketing may have experienced their ads being rejected by the company. This may affect the advertisers in many ways, including a loss of generating revenue from the ad that was meant to help them. The time taken by them to analyze where the ad went wrong and shift from posting ads to investigating the reason for removal may affect the overall efficiency of the advertising party.

The newly reformed unavailable video policy is meant to help them by giving out proper reasons for why Google ads didn’t allow them to use their platform. A video ad could end up getting rejected if the original video is no longer available or if the video status shifts from public to private. live video status or a video ad targeted for members only.

Taking a deeper look into these 4 reasons, Google explained that if the original video is either deleted by mistake or deliberately, the advertisers' link taking the user from the ad to that YouTube video will no longer be functional, hence the ad will be rejected. To get the rejected ad back on the air, the original video needs to be uploaded again.

Google may authorize unlisted videos for Google ads, but a private status can lead to getting rejected. As ads are meant to be targeted to a wide range of users, a private status only lets specific users access the video, hence the company won’t allow it.

The nature of the video itself plays an important role in determining approval or disapproval of the ad. If a video is in a live premiere, it won’t be allowed as the video can't be fast-forwarded by the viewers. However, once the live transmission is over, it can be used as a video ad.

Lastly, ads targeted at members only work in the same way as those with restricted audience status. This implies that the ad is not meant for everyone, which goes against the video policy, hence the ad is taken down or not entertained by the company.

Understanding how the ads work can help users and advertisers use the platform efficiently to help their businesses grow by properly following the guidelines.

Read next: Google Expands Its Ads Control To YouTube, Search Results, And Discover
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