YouTube Will Soon Allow Creators To Use Licensed Music In Their Content And Monetize From It Too

It’s been a long struggle for content creators on YouTube who have tried everything in their power to avoid making use of copyright and licensed music. After all, they didn’t want to go against the app’s guidelines or face any legal issues.

Now, however, things may be changing for the best. The app is going to soon allow content creators to not only use licensed music for their content but will also enable them to make money from it.

The new feature that will soon be rolled out for all is dubbed Creator Music. And it entails making use of copyrighted tracks for all third-party content creators. At the end of the day, YouTubers may make use of the music in whatever content they like and avoid the daunting wrath of the past that came along with such endeavors.

In the past, any tracks that came attached with claims linked to copyrights meant you’d end up paying a massive penalty. The app’s algorithms really kept a strict check on who was doing what and any such content that went against the guidelines would be prevented from being published on the platform. So all of your hard work and efforts that went into editing the app were going to go down the drain.

In the end, YouTube would just take them down and delete them or simply demonetize it. Creators would also end up getting blocked, even if you used a tiny portion of a clip without gaining permission. So as you can see, it was not a pretty affair by any means.

In the Creator Music Program, the company is also providing a customized catalog that features all of the popular music for content creators. And when you utilized such tracks, you won’t have any effect on your revenue production. So you can continue making money and also benefit from adding licensed music.

At the moment, YouTube has managed to strike some major deals with around 50 labels in this regard, and various publishers and distributors are included. As far as the number of tracks up for grabs, well, that entails a mighty collection comprising around a few hundred thousand songs that can be available via Creator Music.

For now, the functionality is being tested in beta but we could see a release as early as next year to different nations around the globe.

Remember, most of these tracks come with the Royalty feature. At the moment, the price range varies from being free of cost to around $5 as confirmed by Billboard recently. But with increased demand, we could soon see a change in prices with time.

YouTubers will now be able to have tracks licensed via predetermined fees. They’ll also be allowed to keep the money generated. At the moment, the platform is currently taking a 45% share as its commission but with this new, it would be increased to 55%.

Another option given to content creators is the chance to share their revenue with license holders instead. And therefore there won’t be any starting cost while attaining the license. However, creators would need to split the 55% revenue down the center. So that in turn means that each member would be getting a share of 27.5%.

We see this option as a wonderful way to avoid that daunting penalty that creators were forced to deal with for years. At the moment, a first-hand glance through the catalog proves it's very limited as no top names are included.

H/T: Billboard.

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