RCS Is Gaining Traction Amongst Smartphone Users, and Will Grow Exponentially In The Coming Years

The mobile business messaging marketplace is projected to reach about USD 78 billion in revenue, according to a study conducted by Juniper Research.

The mobile business messaging marketplace, which is such a mouthful for what essentially boils down to a “messaging platform”, has been on an uptick since the late 2010s, despite social media platforms nearly killing off much of the competition. For those unaware, business messaging typically aligns itself with Rich Communication Services (RCS); a platform that was started by a group of businessmen who wanted to make the SMS experience “richer”. They believed that adding more features to texting would entice further attraction and revenue.

RCS was also marketed to the masses as SMS+ and Advanced Messaging. However, while it made a splash, the likes of Meta followed soon after with a cannonball. The introduction of Viber did absolutely nothing to kick things off (remember Viber, anyone?), but the likes of Facebook Messenger and WhatsApp have been making waves the size of obelisks, and RCS just could not compete. However, Juniper Research claims that this may soon be subject to change; or, more appropriately, the divide won’t be as harrowing.

Juniper Research is, as can be surmised from the name, a research firm that specializes in discussing market sizes and trends across different industries. They have now decided to tackle the industry of business messaging, and have found an interesting possible future for the service. RCS currently has approximately 400 million monthly users, which isn’t a bad amount but simply can’t hold a candle to the vast ocean of social media platforms that pull similar numbers for each app. Ultimately, though, it must be acknowledged that RCS has still carved out sizable niches for itself in the likes of the USA and China, its biggest marketplaces. Juniper Research also expects the marketplace to branch out from a total of 161 billion users in 2022 to 639 billion by 2026.

There are obstacles in the way, however, and a rather obstructive boulder takes the shape of Apple. The tech giant is a beast in the smartphone marketplace and accounts for a huge chunk of the world’s messaging user base. It also does not support RCS in the likes of iPhones, which cuts off a sizable piece of the service’s potential user base. If RCS wants to break through to modern cultural relevance, this massive hurdle must be overcome.

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