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Pinterest is drawing boundaries to prevent the spread of misinformation ahead of the midterm elections

As the United States of America is preparing itself for the upcoming mid-term elections, which will be held on November 8, 2022, the social media and image-sharing platform, Pinterest, has already started to take the necessary actions to prevent the spread of any lies through pins.

Although it may appear strange to use an image-sharing app to spread lies, Pinterest, along with other social media platforms, was recently called out for spreading rumors. This is why the app regulators are making sure that it doesn’t happen again in the future.

According to recent data, Pinterest hosts over 433 million active users. A massive figure like this has the potential to start a campaign of spreading lies or use the platform to share their twisted facts.

The first step that has been taken is that if a user searches for a political post, they’ll be notified to visit the official election website. As a result, the audience will be guided toward a more reliable and genuine source.

Though it may not look like a big step, even a small push like that can have a massive impact on the big picture. On the other hand, the app is working with Graphika, an analyst company, to get rid of any pin that could be spreading any sort of political misinformation.

After the 2016 elections, Pinterest was among those applications that took measures to prevent themselves from going down with other platforms being responsible for misguiding their audience. They stopped showing politically-based ads and are still following the same procedure as they have decided to not monetize any midterm or political posts.

Unlike other platforms, including meta-owned Facebook or micro-blogging platform Twitter, which allow themselves to be used by their users to share their political narratives, which could either be true or false, Pinterest, on the other hand, is trying its best to keep itself away from getting caught in any sort of controversy by keeping a close eye on every politically affiliated pin.


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