Google refused to overburden its consumer by not enabling shared pay network costs

Google has refused to back up European Telecom companies on the endeavors of sharing the cost of network funds as it reaps enormous benefits from the infrastructure. According to Reuters, Google has denied the idea firmly as it is said to be the old one, and its consequences would be detrimental. Simultaneously, the cost would fall onto the shoulders of consumers.

However, the company is said to have set its mind to experiment with the idea and gain feedback from all over the world before making any legislative proposals. Matt Brittan, president of EMEA business and operations at Google, said they would seek feedback from telecom and other tech industries before making any decision.

Furthermore, Reuters claimed Deutsche Telekom, Orange, and Telefonica are the promoters of the network charge. Similarly, Vodafone is said to have supported the idea and taken crucial measures to follow it. Vodafone also stated that 70% of Google trafficking is used for video streaming, gaming, and social media. Google and Facebook provide these services.

European telecoms asked tech companies to share the amount they are making through their telecoms networks. The letter has been sent to Commission President Ursula von der Leyen, Breton, and EU digital chief Margrethe Vestager by nine lawmakers to look into the matter and guarantee that the highest generating traffic on the network has contributed fairly and proportionately.

However, Google has refused to do so. It has taken measures to upgrade the system for its consumers. Instead of handing over the money, Google makes its services more efficient by spending millions of euros on its owned platforms. For instance, YouTube carries 99% of the Google traffic handling that also consumes less data.

Moreover, Brittan said that they had invested over 23 billion euros in capital expenses. Additionally, it has invested in six large data centers in Europe with 20 subsea cables globally. It caches to supply data in home-grown networks at 20 European locations to shrink the amount of relocated data to meet consumers’ needs.

Vodafone and other providers have said that it is too hard to get a return on a lot of money spent on infrastructure. The experiments within the system will cost more money. It could harm the consumers.

As a result, network performance may decline over time, and further development may be at risk. The EU wants to achieve its connectivity goals by 2030. For this, big tech companies have to resolve their network service providers, or network service providers will have to raise prices to cover the costs of their network upgrades.

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