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Apple Dominates the Connected Device Market, Sees Fastest Growth

Tech devices are often part of an interconnected ecosystem because of the fact that this is the sort of thing that could potentially end up improving functionality considerably across the board. It is estimated that each US household contains an average of 20.2 connected devices. The numbers are marginally lower for Europe at 17.4 per household, whereas the Japanese come in with a conservative 10.3 smart devices per household with all things having been considered and taken into account.

The most popular products in the interconnected device ecosystem are smart TVs and phones along with tablets and PCs, but in spite of the fact that this is the case many other product classes have been showing significant growth as well. Smart speakers, lights and other appliances are also seeing a lot of growth.

With all of that having been said and now out of the way, it is important to note that pretty much every single device in this ecosystem will consume a lot of data during its daily operations. US household data consumption rose by 15% year over year to reach a whopping 657 gigabytes of data per month. Conversely, Europeans and Japanese consumers seem to use a lot less data, with 227 GB and 200 GB per month respectively.

Amidst the growth of interconnected device usage, Apple has proven itself to be a powerful force in this market. 39% of households across the US, Europe and Japan had at least 10 Apple devices. The vast majority of households across these markets, or 92% to be precise, possess at least one Apple device.

This is considerably higher than any other company, with Samsung coming in at a distant second. Only about 5% of households in these markets used ten or more Samsung devices, and Amazon failed to cross the 3% mark.

Meanwhile, Google’s footprint in this sector is virtually non-existent when compared to Apple or even Samsung. A miniscule 1% of households reported owning at least 10 Google devices as part of their tech ecosystem, so Google is clearly falling far behind any of its peers while Apple soars ahead at full speed. Take a look at below infographics for more insights:
H/T: Plume IQ 1H 2022 smart home market report

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