YouTube is making sure its content creators are up to date with the various ways through which they can maximize their performance on the app. And in case you haven’t guessed by now, it has to do with more guidance on its Shorts.
YouTube Shorts has managed to turn into a leading format, bringing sales and revenue to a whole new high and allowing many creators to reap benefits.
Now, the company is providing insight in terms of pivotal answers to some of the most important questions linked to its short-form video feature.
Today, Shorts has managed to gain views from over 1.5 billion users each month on the platform.
It’s quite clear that tagging on the TikTok-like bandwagon has definitely proved to be a successful decision for obvious reasons. And the audiences simply can’t get enough.
But what exactly does it take to make a successful Shorts video? How can your content maximize gaining attention from its audience? And most importantly, what tips and tricks are necessary to keep viewers hooked and coming back for more?
YouTube’s product manager was seen coming forward with all sorts of insights in this regard.
Pierce Vollucci answered a list of frequently asked questions that he felt every YouTuber should know and would assist them in creating their own personalized strategy.
For starters, a brief overview was given as to how making Shorts could affect your regular publishing of content on the app. And that’s when Vollucci said that there were plenty of facts and figures that prove how creators were doing great when they had both short and long-form content on their channels.
This was in comparison to those who chose to not include any Shorts altogether. Hence, if you’re worried about Shorts negatively impacting your performance, then it’s the actual opposite as those that published them are growing further.
See, Shorts can serve as an ad for your actual content as it provides viewers with a teaser of what they can expect. Hence, the more the engagement here, the better.
Vollucci then went about discussing a strategy for Shorts that it felt creators could get some inspiration from, in terms of where to begin.
Every viewer has their own personal preference but usually, the more entertaining the content, the more it’s going to be loved. Also, he stated that each creator is differently skilled, and therefore, they need to see what works best for them.
No one strategy is designed for all to use. Instead, play with a few and then see the response. You’ll definitely be made aware of what works best for your target audience with this formula, he added.
Another commonly asked question was linked to whether or not focusing on Shorts would cause longer videos to suffer as a result, as they won’t be recommended as much or perhaps would have people losing interest.
But Vollucci denied the observation and says that the audiences for both aren’t always the same. Secondly, after receiving a huge number of complaints in this regard, the app has really worked hard to find a solution.
And that entails keeping both of these entities’ recommendations separate in terms of watch history. This way, no one suffers from the popularity of the other.
Lastly, a commonly asked question was addressed pertaining to the algorithm for Shorts. Many users were curious about how many uploads were needed to best comprehend and rank the content of Shorts.
The answer by Youtube included a detailed response of how each Shorts video is given its own time to shine or succeed. The end result is based on who watches and decides not to skip over a video. Simple, the more the views, the better your results.
Read next: YouTube adds a licensed Music program followed by Meta and expands the vanishing community posts testing process to help creators grab more audiences
YouTube Shorts has managed to turn into a leading format, bringing sales and revenue to a whole new high and allowing many creators to reap benefits.
Now, the company is providing insight in terms of pivotal answers to some of the most important questions linked to its short-form video feature.
Today, Shorts has managed to gain views from over 1.5 billion users each month on the platform.
It’s quite clear that tagging on the TikTok-like bandwagon has definitely proved to be a successful decision for obvious reasons. And the audiences simply can’t get enough.
But what exactly does it take to make a successful Shorts video? How can your content maximize gaining attention from its audience? And most importantly, what tips and tricks are necessary to keep viewers hooked and coming back for more?
YouTube’s product manager was seen coming forward with all sorts of insights in this regard.
Pierce Vollucci answered a list of frequently asked questions that he felt every YouTuber should know and would assist them in creating their own personalized strategy.
For starters, a brief overview was given as to how making Shorts could affect your regular publishing of content on the app. And that’s when Vollucci said that there were plenty of facts and figures that prove how creators were doing great when they had both short and long-form content on their channels.
This was in comparison to those who chose to not include any Shorts altogether. Hence, if you’re worried about Shorts negatively impacting your performance, then it’s the actual opposite as those that published them are growing further.
See, Shorts can serve as an ad for your actual content as it provides viewers with a teaser of what they can expect. Hence, the more the engagement here, the better.
Vollucci then went about discussing a strategy for Shorts that it felt creators could get some inspiration from, in terms of where to begin.
Every viewer has their own personal preference but usually, the more entertaining the content, the more it’s going to be loved. Also, he stated that each creator is differently skilled, and therefore, they need to see what works best for them.
No one strategy is designed for all to use. Instead, play with a few and then see the response. You’ll definitely be made aware of what works best for your target audience with this formula, he added.
Another commonly asked question was linked to whether or not focusing on Shorts would cause longer videos to suffer as a result, as they won’t be recommended as much or perhaps would have people losing interest.
But Vollucci denied the observation and says that the audiences for both aren’t always the same. Secondly, after receiving a huge number of complaints in this regard, the app has really worked hard to find a solution.
And that entails keeping both of these entities’ recommendations separate in terms of watch history. This way, no one suffers from the popularity of the other.
Lastly, a commonly asked question was addressed pertaining to the algorithm for Shorts. Many users were curious about how many uploads were needed to best comprehend and rank the content of Shorts.
The answer by Youtube included a detailed response of how each Shorts video is given its own time to shine or succeed. The end result is based on who watches and decides not to skip over a video. Simple, the more the views, the better your results.
Read next: YouTube adds a licensed Music program followed by Meta and expands the vanishing community posts testing process to help creators grab more audiences
