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These Non-Profits Are On the Front Lines in the Fight Against Deep Fakes in the Metaverse

Facebook’s spat of controversies as well as a hamstringing of their business strategy by Apple’s new tracking prevention protocols prompted the social media juggernaut to change the name of its holding company to Meta because of the fact that this is the sort of thing that could potentially end up dissociating the company from Facebook’s numerous woes. In spite of the fact that this is the case, Meta’s main product, the metaverse, has been beset by even more issues.

One of the latest problems that have emerged for Meta’s digital universe is the high risk potential for deep fakes. A major feature of this metaverse is that users would be able to generate a digital appearance, and with all of that having been said and now out of the way it is important to note that there is nothing stopping them from using deep fakes to impersonate others.

The consumers are at risk if this becomes too prevalent, since they can be exposed to speakers whose facial features would be designed to make them appear more trustworthy than might have been the case otherwise. Given Meta’s excruciatingly slow process of fixing its issues, non-profits have stepped in to fill the gap.

Many of these non-profits have combined their forces to form the new Coalition for Content Provenance and Authenticity back in 2020. One of these participating companies is known as Project Origin, and their main goal is to develop tech that can help to determine the true source of a piece of content with all things having been considered and taken into account.

Major companies like Twitter, Intel and Sony are also entering the fray, since the metaverse has the potential to become a dangerous place if steps are not taken to prevent scams, impersonation and other kinds of fraud. The tech these non-profits are developing eschew blockchain in favor of data tagging and tracking. Web3 is still a long ways off, and these companies are focusing on the problems that exist in the here and now such as what is happening with Meta.


H/T: Rand

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