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New Report Shares The Bitter Reality Of Being A Video Creator On Facebook

What comes to your mind when you hear the name Facebook? Well, as a user, you’ll just think of it as an app. But for so many others, it’s a platform to create content, establish audience connections, and hopefully generate revenue.

But we’re not quite sure if many have been successful at achieving all of those aspects. Just ask one video creator on the app named Mike Stallone.

He first began putting up Reels in March of this year because that’s what Facebook wanted. In case you aren’t aware, Meta is promoting short-form content like Reels so as to achieve the same success and revenue as fellow archrival TikTok.

So after just one month of Mike posting, he was invited to join Facebook’s Reels monetization program. The offer seemed great, after all, he would be paid for his hard work.

But bitter reality struck when Mike accepted the offer, only to learn that the button for Reels that he had was no longer present. Instead, the app went as far as slapping his page with the tag ‘limited originality’.

This label is commonly employed by the app to creators that it feels lack creativity or original thoughts behind the content produced. They think you had zero roles in making the content. But that really struck out as shocking to Mike.

He said that everything on his page was his and he had personally gone to great extremes to shoot them too. So what was going on here?

Taking up the issue to the admins of the app using his LOC tag, which is exclusive to those who monetize via YouTube and Instagram, he appealed against the decision. Interestingly, he failed to get any form of a reply.

This issue isn’t new. We’re talking a good five months have passed and until now, zero response from the Facebook team has come. But let’s just say that the video creator here has lost out big time. He has made zero money but Facebook has managed to grab a hold of 7 million views from his video content.

Many think that Facebook’s tool has really gone wrong here. The company announced in 2018 that it was launching its Rights Manager. This was designed to ensure all videos uploaded onto the platform would enter the database and be scrutinized to prevent plagiarism.

If you’re the content creator, you get to select what happens to the person copying your content. And those options entail taking a share, taking the whole revenue, or simply requesting the user to take down the copied content.

Another notable case worth a case belongs to one of the biggest content makers of the app, Hashem Al-Ghaili who has nearly 33 million fans on the app. He has been suffering from similar issues thanks to the same Facebook tool.

And according to Hashem, the matter is definitely concerning as Facebook is yet to fix the issue and as a result, thousands of creators are suffering.

Sometimes, videos are even flagged for similar reasons like using stock images, and once flagged, creators’ revenue is halted.

Yes, you get the chance to appeal the decision but as you can see here, it’s actually in vain. Mike Stallone is yet to get any response.

Matters really get foggy with time. Yes, you get the chance to raise disputes but you could never end up having them solved or perhaps solved at a very very late time.

Data proves how so many smaller firms and creators get affected the most. Big publication houses do have teams to solve issues faster but not everyone is entitled to such privileges.

Facebook even has a lawsuit in this regard as some feel they’ve been penalized unlawfully. Clearly, the matter is major and very unfair we believe.


H/T: Fossbytes

Read next: Facebook Struggles To Maintain Its Ranking On The List Of Top 10 Apps As Young Users Lose Interest

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