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Influencers Might Be More Trusted by Gen Z Than Reviews on Product Pages

Becoming an educated consumer can be useful because of the fact that this is the sort of thing that could potentially end up allowing you to figure out what the best products are as well as the best prices that you can buy them at. Traditionally, consumers have deferred to product page reviews in order to understand more about them. In spite of the fact that this is the case, it seems that this trend is shifting at least as far as Gen Z consumers are concerned.

With all of that having been said and now out of the way, it is important to note that a quarter of Gen Z consumers stated that they trusted reviews from influencers more than reviews left on the product’s own page. That might be because influencers provide a direct line of communication, and they have become much more honest in their reviews as of late which helps Gen Z consumers to trust them more than Millennials did with all things having been considered and taken into account.

Additionally, 15% of Gen Z respondents to a survey by Higher Visibility said that they might not decide to buy a product unless their favorite influencer chose to review it. Members of the Gen Z demographic generally view influencers quite favorably, with 42% of Gen Z people in New York and 30% in LA stating that they want to join this industry in the future.

Interestingly, men seem to like the idea of becoming an influencer way more than women did. 13% of female respondents said that they felt like becoming an influencer was their best possible career path, whereas 20% of males said the same.

17% of respondents went so far as to say that they would pay someone money if that helped them become an influencer. This career prospect had begun to stagnate, but the recent years have shown that it still has a lot of growth in it. We might see an influx of interesting new influencers who will have been inspired by previous members of their industry who they grew up following. Take a look at below infographic for more insights:
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