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Google Gears Up For Launch Of A New Campaign To Fight Disinformation In EU Nations

Google is staying true to its promise of fighting disinformation as its subsidiary firm gears up for a campaign launch in regards to the subject.

Google’s Jigsaw will kickstart the campaign against disinformation as early as next week where the target location is designated to be various EU nations. Common examples include the likes of Slovakia, Poland, and the Czech Republic.

The campaign has to do with refugees hailing from Ukraine, related to research conducted by psychologists arising in two different UK universities.

Working by Google’s side, psychologists from Cambridge University and others arising from Bristol have gone on to mention how they’ve sat down and put great thought into their 90-second-long video clips.

These are designed to help raise awareness against all sorts of harmful and malicious content available online, especially those linked to social media apps.

The clips will reportedly be featured across advertising slots on popular platforms like YouTube, Twitter, and even the likes of Facebook, and TikTok.

This entire purpose has to do with making people aware through headlines about what emotional manipulation is and what the term scapegoating means.

There is plenty of logic behind the move as revealed by the firm. They claim that once you inform people about what’s right and wrong, they might begin raising a dispute. But once you predict the types of techniques used for promoting misinformation such as the current war crisis in Ukraine, well, they might be more willing to accept.

This particular experiment is being spread across seven different variables, including one that entails a group of 18-year-old US citizens who enjoy viewing political-themed news on YouTube.

Google's Jigsaw was seen exposing nearly 5.4 million YouTubers hailing from the US to the awareness video. And trust the report when it says that at least a million people were busy watching the content for 30 seconds.

The whole campaign’s purpose is related to building resilience to different narratives of anti-refugees, combined with NGOs, student boards, fact-checkers, and experts in the field of disinformation.

In case you’re not aware, misleading and fake news is a problem that many people and platforms are struggling with and the digital world seems to be trying everything to curb the crisis.

This has led lawmakers in the country to push forward with some more regulations that gain more momentum, thanks to such content.

Each country chosen was done so for a purpose. Like we’ve got Poland since it contains the most refugees from Ukraine. Meanwhile, the other two countries could be great in communicating a strong message to other EU nations.


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