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Digital Marketers Received a 23% Pay Bump in 3 Years

Becoming a digital marketing professional has turned into a popular career choice for young and aspirational individuals because of the fact that this is the sort of thing that could potentially end up putting them in the middle of the one of the most active markets in the world. Another factor that is making digital marketing such a desirable career path is the excellent salaries that members of this field tend to receive, and a new report from MarTech revealed that digital marketers have also seen their salaries rise by as much as 23% in the past few years.

Average salaries in the marketing industry now range from just under $100,000 for staff level contributors, or $98,563 to be precise, all the way to a quarter of a million or $251,864 for C-Suite employees and executives. With all of that having been said and now out of the way, it is important to note that there is a pretty stark gender gap in terms of wages. Men tend to earn about 30% on average than their women coworkers, and this reveals that gender disparity is still a huge issue in this industry.

Much of this disparity can be attributed to women being passed over for higher positions in favor of men, but in spite of the fact that this is the case even when employees at similar levels are compared the gap can still be witnessed. Additionally, job satisfaction seems to be higher among managers with 34% reporting that they are extremely satisfied. Conversely, marketing staff appear to be less satisfied on average, with only 25% selecting the extremely satisfied option.



However, another thing to note is that a marginally higher proportion of managers reported being unsatisfied with their jobs. The number was 5% for managers and 3% for staff. Furthermore, 47% of staff marketers said that they were somewhat satisfied which is 3 points higher than the 44% of managers who said the same.

This reveals that while managers are more likely to be extremely satisfied, the rigors of having to manage the needs of underlings as well as upper management can also be quite stressful with all things having been considered and taken into account.

One thing that can’t be denied is the 23% salary bump that marketers have received since 2019. A lot of these salary raises benefited privileged groups disproportionately such as men and C-Suite executives, but staff marketers are also getting healthy salaries. That reveals just how competitive the labor market for marketing agencies has become, and we might see even higher salaries in the future as digital marketing continues to see high levels of demand.

Read next: Influencers Might Be More Trusted by Gen Z Than Reviews on Product Pages

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