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YouTube Tests Ephemeral Community Posts, Enlargement of Gifting Memberships, Upgrade on Posting Images and Many More

Creator Insider posted a video on their YouTube channel, a weekly update on a bunch of things.

They are running trials for the creators who use Androids that will give the option to make their community post an ephemeral touch after the time duration of 24 to 72 hours. As currently YouTube has no such expiry post option. Once it is posted it stays in the Community tab of the creator.

In the community tab, the viewers will be able to see at the top of that post that it has expired at a certain time. The creator will see the expired post in their archives. The main purpose of this feature is to allow more realistic and distinctive communication. This will eventually increase the interaction of fans too.


The next statement was that starting from 29th June 2022. All potential creators will have an approach to membership gifting. This feature will allow the channel creator and members to buy a gift membership for people who aren't members yet. Individuals who received the gifts don't have to pay anything for them. The maker on the other hand receives a share of earnings with every transaction. This attribute was limited to beta and was operated by a few producers. In the upcoming launch, the number of creators who can avail of this membership will increase.

The creators can purchase a bonus membership for their community without being a member on their own. They are also working on making it less challenging for viewers to choose to receive gifts apart from live chats on the offer screen. Once the viewer has decided YouTube will give away gifts based on the time they spend connecting with the channel.

This will be an opportunity for devoted viewers to receive a bonus as they will be watching and interacting continuously. To be capable of bonus memberships you should have a membership at a level of $4.99, level names should be applied as well. Later they shared the update of making adding the images to the post less difficult by modernizing the outlines of the creator flow. The objective is to make posts more visual and mobile convenient. Back in February, they added a facility to pick customized thumbnails for VODs for iOS, now it is officially accessible for Android users as well.

Read next: YouTube is working on more ways for creators to make money by rolling out more commerce tools

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