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TikTok Is Planning On Expanding Its Dominating Presence With Music Services After Success With Short Videos

TikTok is undeniably one of the most popular social media applications to be trending around the globe. With a huge user base, the company is always on the lookout for more innovative means to achieve growth and success.

This is why the popular platform is now thinking about venturing into the world of music, after its exuberant success with short-form video formats.

Recently, the app’s parent company was seen filing a new trademark application in May for another breakthrough offering that’s referred to as ‘TikTok Music’.

The news was first highlighted thanks to Business Insider which spoke about the filing and how it’s a major step toward the company’s plans to expand. This particular trademark may be applied across mobile applications that would enable users to buy, share, and even download various music.

In case you didn’t know, TikTok is quite famous for installing music among its user base. Millions use it as a tool to get the latest and trending tracks that they’ve never explored before.

A recent report shed light on how much TikTok is used for music as the app’s 175 tracks songs featured in Billboard’s top 100 list. Other than that, another recent report from the United Kingdom highlighted that tracks popular on the app would end up driving further engagement for both Youtube, Spotify, and more.

Yes, TikTok definitely plays a helping hand in getting these songs and making them go viral. However, it is yet to have its own designated platform through which users can stream their favorite soundtracks.

Today, most music lovers out there enjoy using Spotify or perhaps Soundcloud, and Apple Music so they can grab a hold of their trending TikTok songs.

But that might be changing very soon. Also, ByteDance has been offering its streaming services for music called Resso in several nations already like India, Indonesia, and more. Hence, we don’t see why TikTok isn’t going to jump on the bandwagon and increase its dominating presence.

On the other hand, there are some reports from the firm’s ex-employee who unveiled how the firm was weighing out a possible launch of Resso to other markets under the new label of TikTok Music.

As you can probably expect, this is sure to be a huge threat to so many other music streaming services in places like the US. Resso is already offering a number of services in different places like commenting on tracks, editing playlists, and more. These are aligned with what the new TikTok music trademark says.

Resso has seen its own fair share of success across the various markets that it operates in. Figures revealed a staggering growth of around 19% from last year, not to mention recording breaking downloads that totaled up to 43 million.

The new filing enlisted plenty of reasons for its existence like live streaming of both audio as well as videos and even editing and uploading images as a potential cover for any user’s music playlist too.

How and when this new venture plays out, well, only time can tell. It’s definitely going to be a challenge for TikTok to translate new services into a market that’s already filled with many leading competitors.


Read next: TikTok Is Testing Out The Release Of HTML5 Games On The Platform

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