Study shows, nearly nine out of ten respondents expect brands for personalized offers and products

For brands who want to get more consumers’ repetitive engagement and loyalty, personalization is the key. This helps brands to gather more data which aids them in designing more relevant services. Personalization drives more user interests. Brands that progress faster drive 40% high revenue from delivering personalized interactions to their consumers.

In a report, it was revealed that 73% of participants want organizations to understand their preferences and meet their demands. Along with this, 71% of consumers want companies to implement personalized experiences. While 76% get disappointed when brands do not take care of this.

As per May 2022 Salesforce study, 62% of consumers believe that brands should anticipate their unique expectations. The data gathered in 2020 and 2022 shows that 80% of people think the experience a brand offers is equally important to the products and services it provides and in 2022, 88% of respondents have the same opinion. 66% of people want companies to acknowledge their unique needs, while 56% expect companies to anticipate their desires. It was also noted that 56% of people feel the bond and values associated with those brands from which they mostly purchase items. A kind of sentiment and emotions start to pour in. In addition, 52% of respondents expect personalized offers from their favorite brands.

Consumers know that companies get their data and based on that they send us personalized messages. Most of them enjoy getting personalized offers based on searching history. According to a February 2022 Merkle’s Consumer Engagement research, a huge number of consumers are interested to provide their personal data after they’re exposed to a certain brand and have encountered a positive outcome from their purchase. So, if the offers are related to consumers’ preferences, then they love to provide their information. Moreover, if consumer-centric brands operate according to their customers’ expectations, more consumers will be increasingly reluctant to give access to their data without hesitation.

As a result of implementing personalization in brands, marketers have got massive customer engagement. In August 2021, Acquia, a software-as-a-service company did a survey and it was revealed that 54% of user engagement skyrocketed in 2021 with increasing personalized offers, 48% increased in conversion between brands and customers, 47% of people gave better responses to discount offers, 41% increased clicks per email was noted. In general, 54% of marketers agreed that brand engagement elevated upon increasing personalization activities.

In addition, when people from different age groups were asked about what information they wanted to share with the brands. They responded they’re comfortable in sharing their email IDs and usernames rather than contact numbers or addresses. As per the Sapio survey, Generation Z consumers and millennials have no problem sharing their information with companies for a better experience.

To summarize, it is important for companies to always take care of the comfort level of customers and practice personalization efforts without causing discomfort to the buyers. By doing so, more customers will be driven toward the brand and avail of their personalized offers and services.

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