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Browser Competency Doesn’t Matter: What Does Is Browser Prevalence

A research conducted by TechRadar seems to come to the singular condition that browsers competing against Google will ultimately be successful on the basis of default apps as opposed to processing power and features.

That is a relatively confusing sentence to start out with, but allow me to elaborate. Google Chrome’s currently doing very well for itself: in fact, it’s the top dog amongst browsers across the planet. Is this perhaps due to its technological superiority over the competition? Not at all, since the same TechRadar Pro publication that we refer to in this article places it at a respectable fourth position. It’s on the team, yes, but not quite the quarterback yet. It is, interestingly enough, mentioned as being an efficient all-rounder, with other browsers relying on individual strengths a bit more. Nevertheless, why does Google continue to dominate the browser marketplace by owning over half of it? Or, more importantly, why does Mozilla Firefox (labelled first in the study) lag behind not just Chrome, but Microsoft Edge as well? The answer lies, sadly, not in processing power or privacy offered, but in marketing and utilizing one’s place and position.

I’m going to take a gander and assume that the average young individual nowadays is unfamiliar with Internet Explorer as a browser. If you are, then I apologize not for my assumption, but for your familiarity. Internet Explorer was a hell-scape of a browser that had security holes the size of Swiss cheese, along with an unmatched characteristic slowness that would probably give many tortoises a run for their money. Despite Internet Explorer being the default browser in every computer across the world during the 90’s, it fell out of fashion the literal second Chrome was provided as an alternative. This gives us a clear assumption to make: despite one’s prevalence as a default browser, you need to be good before you’ll be accepted.

However, almost every browser nowadays is to some extent good. Explorer’s successor, Microsoft Edge, is one such example, improving over its predecessor in almost every possible way. It’s also the default browser option in almost every other PC across the board, owing to Microsoft being the tech giant that it is. This means that despite the technological prowess of Mozilla Firefox or Opera, they will perhaps never reach the level of success that Edge currently possesses. The browser marketplace was a rigged game, right from the start.


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