People Also Ask Feature Makes Comeback on Google Search After 50% Drop

Google has been trying to diversify its search engine offerings for quite some time now because of the fact that this is the sort of thing that could potentially end up keeping users on their site instead of navigating away. The search engine giant has included a few cards in its SERP, with one of the most prominent of the lot being the People Also Ask section.

This section is meant to encourage further research by showing relevant queries that the searcher might have in mind, but in spite of the fact that this is the case researchers noted that it was being displayed 50% less often than previously. For about ten days in July between the 8th and the 18th, People Also Ask was displayed in less than 30% of search results as opposed to the 60% that was seen in the weeks and months prior.

With all of that having been said and now out of the way, it is important to note that this feature seems to be making a comeback. According to RankRanger, this information card is now appearing at normal levels, more specifically 60%. This sudden drop doesn’t have an explanation as of yet, and many assumed that Google was going to do away with it and replace it with something new. We now know that this is not the case with all things having been considered and taken into account.

The inexplicable drop in People Also Ask cards in Google’s SERP may have just been the tech giant’s attempts to reshuffle its features. Google has been doing a lot of experiments with its search engine to try to improve its efficacy, and it will be interesting to see if it yields any unique results in the near future.

Google has been coming under fire for anti-competitive practices, so the search engine giant might be mulling a reduction in the information cards that it displays lest it gets targeted by regulatory authorities once again. However, the return of People Also Ask casts doubts on this notion at least for the time being.

Read next: Google is now adding a new feature that will allow users to create automated responses for FAQs on their profile
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