New data shows US citizens spend more time on TikTok, leaving behind Facebook, as per eMarketer’s report

The rise of technology and social media popularity is at its peak. Social media is a platform that connects millions of internet users all over the world. The usage of social media peaked after the coronavirus pandemic as people stayed at home in lockdown and had no other option other than this to use social media. With every passing minute, the number of social media users excels. It’s high time to know the statistics that tell how people are dedicating their time to this technology. Once we get to know the numbers, we can decide whether to limit the usage of this platform or not.

The daily time spent by a US adult on social media platforms reached one hour and fifteen minutes in the current year as compared to 2019 which was fifty-nine minutes. It is predicted that the user will remain to use social media at this level in the coming years.

According to the eMarketer survey report for 2019, 2022, and 2024, the average time spent on Facebook by US adults in 2019 was 35.3 percent and now in 2022, users will spend less time scrolling on Facebook and it is expected that the percentage will drop to 9.6 points with 25.7 percent of people will spend their time on Facebook. On the other hand, users on TikTok will grow in the Q2 of 2022 with an average of 16.7 percent time spent. Comparing the percentage with 2019 data, it was only 4.5 percent. The quick rise of percentage points to 12.2 percent is surprising. It seems that users are diverted toward the Chinese-owned platform, TikTok. Facebook’s parent company, Meta said that this year they had observed the slow-going pace of revenue in ten years. In the first quarter, the revenue was $27.9 billion, which means the revenue expanded only 7 percent year-on-year. Since last year, the daily active users of Facebook have increased by only 2 percent. On the flip side, the video-app TikTok marked one billion active users worldwide last year.

Apart from this, among the popular social media platforms, Instagram usage increased from 16.6 percent to 17.0 percent from 2019 to 2022 and it is expected it will reach 18.6 percent by the year 2024. The growth of Instagram is also very slow just like Facebook. Probably because of TikTok as it’s eating into Meta’s share in the market. Besides this, Snapchat usage begins to slow down in the upcoming years as in 2019 the average time a US adult spent on Snapchat was 11.3 percent and it is estimated to be at 10.8 and 10.7 percent in 2022 and 2024. In addition, the share time of other less-used apps will drop to 5.0 percentage points.

So, the average time spent on social media interprets that people are using it more frequently on a daily basis. It has a significant impact on users’ lives. Starting from the ease of communication to using it for marketing purposes, it all has to be done on social media. But on the opposite side, social media is invading the privacy of users and increasing distraction.

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