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Most Video Uploads Will Now Become Reels On Instagram As Meta Launches New Tools For Reels Creativity

Meta is making some big changes for Instagram as the company announced today that all video content uploaded on the app would directly be turned into a reel, whether you like it or not.

It seems the ever-growing popularity of TikTok and Reels is really playing with Meta’s mind as the company is doing everything in its power to make the most of the success that comes with short video formats.

But that’s not all, the company has also decided to launch an entire array of creative tools as a means of doubling down or even tripling down on its Reels success.

Meta spoke about the mega chance via a public post that highlighted how reels are really garnering a bucketload of attention and engagement from users of the app. Hence, it only makes sense to make the most of the feature while it lasts with the introduction of the entire experience to users’ posts as well.

Therefore, in the next few weeks, Instagram users would soon be able to benefit from the unique functionality, provided their video content is less than the 15-minute duration.

However, Meta did confirm that any videos posted before the actual change commences would stay as a video and hence won’t be transformed into a Reel.


We bet we know what you’re thinking, 15 minutes is definitely not the right duration for any content to be given the title of being short form. However, it’s a clear reminder to all creators that videos on the app would soon be fed into the ever-so-trending stream for Reels.

Experts aren’t surprised at the change as they felt it was going to come, sooner than later. Moreover, seeing the way Reels have achieved growth in such a short span of time, not to mention the great popularity that TikTok content brings, meant that Instagram wasn’t going to let this golden chance go.

It’s clear that users are loving the new alignment with short-form video content and that’s why it’s feeding videos into reels.

The bigger picture is related to how more users are going to end up watching Reels and that means they’ll have plenty of content to benefit from in terms of greater engagement. At the same time, the news also means users would be getting more views per clip. After all, they’re going to continue to surface across the same stream.

However, the same thing could also mean that the app is going to let go of that unique factor that hence, tags along with the idea of being so desperate and following in TikTok’s footsteps, yet again.

Whatever the case may be, we see this as a new beginning as far as Instagram is concerned as the app would now be monitoring users’ stats and exploring how users could make the most of this new feature to engage better with audiences.

Let’s not forget the wide range of tools on offer by Instagram. The app recently added a wide range of creative tools that creators can make use of for their Reels.

For starters, say hello to an innovative Remix feature. This is designed to make the most of collaboration via several means. Firstly, creators get to mix in public images, adding a unique touch to your reel.


Secondly, you’ll be given the chance to expand the types of Reels formats on offer. Whether you wish to opt for a green screen, picture reaction, or simply a split screen of some kind- the choice of layout is all yours.

Thirdly, Instagram is giving you the chance to sequentially align your original clip with your Reel, instead of the two getting launched together.

We’re loving the creativity of these tools but we’re intrigued to see the feedback received by creators on this one.

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