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This New Instagram Influencer Insurance Service Might Be a Game Changer

The influencer industry has been growing at a rapid rate these past few years with many content creators turning their careers into fully fledged businesses. Many marketing agencies rely on influencers to help them boost their marketing campaigns which makes securing account access for these influencers a big priority. It can often be quite damaging to an influencer if they get locked out of their account because of the fact that this is the sort of thing that could potentially end up preventing them from earning consistent income.

With all of that having been said and now out of the way, it is important to note that a new app called Notch is trying to fix this issue by providing digital insurance services. Any influencer that signs up for this service would be able to receive three months income or up to $100,000 if they end up losing access to their accounts due to phishing attacks or any other kind of malicious activity.


Such significant insurance payouts might be enough to justify this business’s growth in the market, but in spite of the fact that this is the case the company’s services don’t end there. Instead, the digital insurance provider also has professionals on its staff that can work on helping influencers regain access to their accounts.

Influencers that sign up for this service would have to pay around $40 a month in exchange for a potential payout in the event that their account gets hacked. With malware and other forms of malicious activities on the rise, many of which target influencers due to the valuable nature of their accounts, it has become increasingly essential for influencers to have all of their bases covered. This insurance provider might be able to bridge that gap if its services end up being as good as the claims seem to imply.

The company has already hired a staff of 20 experts, most of whom reside in Israel, and it has also managed to receive around $7 million in startup capital from various investors. Among these investors is the iconic vlogger Casey Neistat who is famous for dipping his toes into numerous new products that might change the digital landscape with all things having been considered and taken into account.

While Notch has only been given the legal go ahead to launch in three states in the US, there is a chance that the company might be targeting a brand new niche. Influencers are a part of a multibillion dollar industry, and that makes them a prime target for hackers. Gaining access to an influencer account can give malicious actors the chance to conduct some truly widespread scams, and crypto scammers in particular are known to use these means.

Whether or not this insurance provider manages to create any progress remains to be seen, but it definitely indicates that there is a demand for such services in the wake of failures to prevent the occurrence of such attacks. Until influencers feel safe online, they will always be looking for ways to secure their income. There might also be a whole host of new insurance providers focusing on the digital arena in the coming years.

Read next: TikTok, Twitter and Instagram are all about engaging content, here's what you should know about the types of content that generate the most buzz on these platforms

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