TikTok, Twitter and Instagram are all about engaging content, here's what you should know about the types of content that generate the most buzz on these platforms

Every app has its type of content and users. You can't pour your whole personality into content that is not the requirement of the app. In the year 2022, you can come across every type of content. It can be in the form of a video, image or text. Some content can be hilarious and some can highlight serious issues. But you must know what platform requires which type of content at what time. This is our take on the type of content to make in the year 2022.

The first and foremost thing you should think about is the type of audience you are making content for. The audience will be the ones that will like your content and motivate you to keep going. Based on GWI study we'll highlight what type of content users anticipate on each app. So let's find out.

You must be familiar with TikTok. It is the most downloaded app worldwide and most people use it for fun. You will find people of different categories on this app and you will also see what type of content they prefer. TikTok is mostly known for its humorous content. If you are advertising any of your brands, you have to make some funny content that will help in attracting more customers. In comparison to other apps, TikTok users want funny content 38% more than other apps. So it says a lot about it.

TikTok content should be bold and surprising because that's what the users want. The next to humor is creative content. Users love creativity in any sense and TikTok is famous for its creativity. So it is safe to say that your content should be humorous and creative for you to gain more followers.

The next app is Twitter. Twitter may be an all-rounder app but it has its quality content too. Twitter is a graceful app and you will see informative tweets on this app mostly. The information can be of any kind, whether it is related to music or politics. One thing about Twitter is that you will find the most reliable and accurate news here in comparison to other apps. Twitter is straightforward, so your content must be too. But it doesn't mean that you can't have humor in your tweets. Twitter users have a way with humor so if you want to blend some fun into your tweets, don't hold back. Tweets are the most popular way to interact with people worldwide.

YouTube is full of people who want informative content. YouTube users want to enhance their knowledge through videos. So an informative video, along with some interesting turns will help you get an audience on your YouTube account.

All you will see on Facebook will be funny memes. Facebook has a large community and it is more than we imagine. So Facebook content mostly revolves around entertainment. 1 out of 5 brands wants to run their content on Facebook as it's all community-driven.

Last but not the least is Instagram. If we say that it's a home for content creators, then it won't be wrong. Instagram also has a great hold on several types of content. Funny content is more in demand but creative content is the key to Instagram users' hearts. Most brands on Instagram want their content to become viral so they choose fun and creativity in their content to gain more reach.

Long story short, funny and creative content is in demand. So brands and companies should incorporate humorous content if they want to make an impact.

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