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How Popular Is Meta? New Reports Suggest The Tech Giant Is Leading The Social Media Game In More Ways Than One

Meta is a name unknown to none. After all, it regulates some of the world’s biggest and most popular applications under one roof.

But now, we’re getting more insight into how Meta may be more than just a leading name as we explore some of the most intriguing findings to date from Ofcom.

For starters, let’s talk a little about the report that assessed social media users in the UK. A number of people gave their insights on the apps that they use the most and what they experienced along the way.

In 2021, we saw the number of UK Twitter’s reach fall backward. Moreover, it was interesting to note how the amount of time that was being spent on the app by adults had also declined in the previous year.

Secondly, users on social media were questioned about any potential harm that they may have encountered across any app in the recent past. And to many people’s surprise, more than half of the respondents claimed they were more likely to face malware threats on an app owned by Meta than any other website or even application.

And if we look at things with a better perspective, that’s a little more than the usual incidence you’ll find at any other website or application. For instance, Twitter had just 11% of its users mention a similar finding.

Next came a question regarding which apps are deemed to be the most popular in the United Kingdom last year. And in case you didn’t know, the top three answers from those surveyed included apps owned by Meta.

Last but not least, the research assessed respondents to gauge which app was the most popular on social media last year. And as far as adults are concerned, a whopping 88% of all adults made use of social media apps owned by Meta in the year 2021.
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