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Digital Content Marketing Sees An Exponential Rise During And After The Pandemic

The pandemic was not easy on any of us. Its significance was not just localized to our day to day activities. Still, even the most successful business empires around the world were affected by it. Despite the hurdles, they managed to sustain themselves, and it can all be traced back to content marketing. While many believed that the rise in content marketing would lower after the pandemic, a recent study suggests that it has become the new medium for international and local businesses to communicate and engage with their clients!

A study conducted and managed by Meta Branded Content Project’s team and Borrell Associates focused on the long-term impacts of the pandemic on digital content marketing. It is focused on local businesses, regardless of their working size. It looks into the utilization of content marketing during and after the pandemic. Brands made use of the digital medium to share their experiences of getting back on track during COVID-19. In short, the research concludes that digital content marketing is here to stay!

Diving more into the research, the team states that about 42 percent of the local businesses that took part in the study are now prioritizing content marketing in the coming years. This conclusion came after a shocking $20 Billion was spent on creating and distributing digital content marketing. That too in a short time span of two years!

Now that the world is returning to its regular routine after the pandemic, why do local businesses keep spending a large fortune on digital content marketing? The research takes a careful look at the multiple factors that local businesses consider and concludes that content marketing can be an excellent way to keep in touch with the existing customer base and attract new buyers! While this may seem pretty obvious, it is a significant step taken by local businesses and brands to step up into the world of digital marketing. Previously, only giant platforms were able to utilize social media platforms to grow their reach. However, with the introduction of smartphones and the internet to an increasing number of people worldwide, it is no surprise that small businesses are now becoming a part of the digital space!

One of the top reasons a local business may choose to spend a ton on content marketing in 2022 is that they can connect with their customers on a more personal level by sharing meaningful content. In contrast, the reason for occupying digital space was very different last year. Due to the pandemic, local brands signing up on the digital space in 2021 was more of a necessity than a brilliant marketing move. Over the last year, numerous local businesses made their way to the web with a signature website. It allows them to keep up with the rising competition, grow their customer base, and develop effective strategies to drive digital and organic traffic to their websites.

You will be seeing a lot more of the local businesses online now. Including any informative videos, influencers sponsoring their products, workshops and seminars. Make sure to ask your favorite local business for their socials and website the next you are in the store!


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