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CounterPoint States That Samsung Continues To Lead The Smartphone Market In Europe, Despite Difficulties Elsewhere

Despite global declines in sales, data from CounterPoint reveals that Samsung is still leading the smartphone market across all of Europe.

Samsung’s taken a few hits, let’s be honest. Between the smartphone chip shortage affecting sales across the board for all companies, and cheaper variants such as Huawei and Oppo stepping their game up, the company’s slowly becoming the black sheep of an environment that it helped cultivate. Samsung used to be considered the everyman’s phone: cheap enough to be considered affordable, yet high quality enough to be considered a good investment. Despite the company sticking to such ideals, it seems to be stuck in a rut between other companies that do both the former (Apple), and the latter (Huawei) better. Losing massive marketplaces such as the subcontinent and much of Asia as a whole to competitors is a major blow. However, sales data from Europe reveals that Samsung is far, far away from being out of the game and is very much still in the ring.

Samsung may have witnessed a year over year decline in sales of around sixteen percent between Q1 2021 and Q1 2022, but things haven’t halted for the multimillion smartphone corporation just yet. Europe is a continent where smartphone users can, on average, splurge a bit more than the average individual elsewhere. Sure, taxes are high, but not paying for healthcare and the most basic of amenities does wonders for one’s mental peace and savings. Despite all this, Apple (a company generally considered to be the main target of any smartphone oriented splurging), ranks second amongst all competitors with Samsung reigning first. Apple did see an incline in its market value by one percent, but this was also offset by a six percent decline in overall shipping. Samsung may not be miles ahead, but it has a comfortable first place.

What does the future spell for our not-quite-an-underdog, though? Well, the answer isn’t really all that cut and dry since the smartphone marketplace as a whole is in a relative state of shambles. With supply blockages from China due to lockdowns, a major source of parts and manual labor for many of these countries, and the ongoing chip shortage, it’s difficult to assess when things will return to a sense of normalcy, let alone get better. Perhaps with the supply shortage (hopefully) easing up in the future, Apple will manage to accelerate to the top; maybe Samsung will get its act together and maintain its grip on the marketplace. Only time will tell.


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