Twitter Has Published Infographics On Conversations Revolving Around Shopping And Retail On The Platform

Twitter has recently published some data and insights regarding conversations revolving around shopping on the platform.

Online shopping is so deeply entrenched in modern culture that I honestly don’t see it going away unless we end up in a dystopian society where the net as a concept tanked. Which might happen, but I’d rather not hold my breath on it, or encourage anyone to do the same. At any rate, the point I’m making is that what was often thought of as a fad is now a part of daily life routine for many across the globe. As with all online services, this deep ingraining is a process that might have taken much longer if not for the COVID-19 pandemic in 2020, which suddenly forced millions, if not billions, of people to get intimately comfortable with technologies they were previously hesitant with. Now, people even go through the effort of ordering groceries online: which, if a bit more expensive, is still significantly easier than going to get them on one’s own. Online shopping’s a big help to senior or differently abled citizens, and in general can provide a lot of convenience to people who just don’t have the time to run around shopping. There are downsides, sure, but it’s easy to see why it is just a part of life now.

Twitter often posts insights by gathering data regarding certain key topics and compiling them in the form of infographics. The point, I guess other than attempting to maintain a semblance of relevancy in the TikTok and Instagram era, is to help other research groups or online entrepreneurs. Such compiled data can often be helpful in terms of denoting audience interests and whatnot. Such is the case with today’s report, entitled The Conversation: Talking Shop on Twitter. While the pun more or less wrote itself, the infographic is a result of graphic designers and research compilations coming together in a rather fun way. Speaking of fun, let’s do something that I’m sure is universally considered as a jubilant way of spending time: going over numbers and figures to analyze market trends.

76% of the sample population agreed that Twitter conversations directly led to users purchasing products online. The top five “want to buy” genres of items across the social media platform include fashion, gaming, music, retail, and home & family. These are deduced by analysts going after a batch of keywords that indicate conversations revolving around users wanting to purchase something. Speaking of keywords, the top most trending ones in the context of shopping include inflation, coupons, prices, and value. I guess this indicates that companies should try posting vouchers and discount codes on Twitter in order to entice audiences; not quite sure what they can do about inflation, though. Maybe write strongly worded letters to local senators?

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