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TikTok's new strategy involves bringing account management tools into play

TikTok is always making ways to make the platform the most efficient and fun to use. This is proven by yet another attempt by the platform as it allows businesses to use third-party applications to manage their accounts. These third-party applications include Hootsuite and Sprinklr among others.

TikTok promises to launch with multiple apps however they are not specified. What is specified is their integration with popular names like Brand Watch, Emplifi, and Sprout Social. The basis of this new initiative is TikTok's marketing program which was launched about two years back. The goal of that program was to enable marketers and TikTok users to interact better.

TikTok plans and is working to bring all management options for marketing onto the platform. These options include scheduling, publishing content, and using tools to mark appointments and such. Furthermore, TikTok claims that users will even be able to use these tools to help manage video comments.

Not only will this help TikTok build a more defined user space, but it will also help the users a great deal. Businesses will be able to get their videos more likes, schedule their content better, and manage the feedback they receive. This will help the businesses build a better brand through their improved planning and management.

TikTok's head of partnership, Melissa Yang, also commented on the new feature and explained that how the new marketing program is one of the best strategies and how TikTok is excited to work with all these brands. She did not forget to mention how trusted and secure these brands are, to get the users on board.

Then she specified the use of these apps. Users will be able to provide simple and effective tools that will not only elevate quality but engagement as well. This will help users find out exactly what works within the community in question and optimize content for greater engagement.

Lastly, this new development will allow social media managers to keep an eye on all their social networks from one place. The marketing apps will also guide users on what is perfect for each platform, hence allowing users to optimize their resources.

By these means, TikTok hopes to help users build their marketing strategies and perform better.


Read next: TikTok’s Main Audience is Young Users, Here’s Why That Might Not Be Sustainable

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