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Streaming Sites See 49% Increase in Monthly Users Since 2019

It’s quickly starting to become apparent that the increase in user activity that many online platforms saw since the start of the pandemic are starting to become rather solidified. Streaming platforms in particular are seeing some pretty healthy and continuous growth, and the addition of several new platforms is contributing to this because of the fact that this is the sort of thing that could potentially end up enticing more users into checking these platforms out for their content.

With all of that having been said and now out of the way, it is important to note that the mobile apps for top US streaming video on demand services averaged about eighteen million users per month. The launch of several new apps like Disney+ and Peacock TV has resulted in monthly active users increasing by 78% since 2018 which was before these apps had been launched. Netflix, Disney+ and Hulu are the most popular apps based on Monthly Active Users, and while their growth has stayed steady they are also facing a lot more competition.

It seems like every major company is trying to start a streaming service of their very own, but in spite of the fact that this is the case there are some pre-existing platforms that are making headway as well. YouTube has been doubling down on its status as a hub for content creators and is trying to position itself as a free source of content that people can turn to if they don’t want to use any kinds of paid services with all things having been considered and taken into account.

In spite of the fact that this is the case, Netflix just announced its first ever decrease in user accounts, and even though MAUs are up this is a sign that the industry is undergoing a major transformation. It will be interesting to see how this major streaming service responds to this development, and its competitors would be looking to capitalize on it by trying to swipe some of the users that are abandoning Netflix by offering better content or other features.


H/T: ST.

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