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Twitter’s New Initiative Aims To Market Third-Party Tools Developed Through Its Toolbox

Twitter is gearing up to promote its third-party tools created by developers through the Twitter Toolbox.

The company’s new initiative hopes to solidify bonds with a number of its development partners by incorporating these integrations. So whenever a particular user wants a specific action, they’ll have numerous tools to choose from.

A recent example went public to show the workflow of this mechanism when an action like blocking or muting someone needs to be done.


A report by TechCrunch sheds light on how commands like these entail the use of third-party tools through Twitter’s web app. This causes a number of pop-ups to appear, each putting forward suggestions of third-party tools that can be used to give enhanced security and protection.

There is an entire list provided by Twitter’s developers, which was first made public in February of this year. They vary from creation to analytics but each tool is said to be cost-effective and intricately designed for maximal benefit. Hence, Twitter hopes users can gain maximal benefit from the platform in this way.

Twitter also announced how it hoped initiatives like these would better market its partner’s apps. And in the end, help promote great relations with the platform and its partners.

Let’s not forget how this was so important, considering how Twitter tends to backflip over its own rules entailing developers.

Therefore, it’s not uncommon to see so many developers feeling deserted or even worse, resulting in their shutdown due to a lack of support from the company.

While some may be appreciating the logical move made by Twitter and its third-party apps, others feel the platform could generate more funds by adding the most enhanced functions of tools like these to its own applications.

I feel like Twitter may harness more benefits by focusing on its business users or ‘Twitter Blue’ whose subscriptions make the app money. So Twitter can instead focus on delivering a package that entails these third-party tools while scheduling features at the cost of a monthly fee.

The fact that there are already so many Twitter tools in the market makes it all the more obvious to combine them into one worthwhile business tool. Simply, users pay to gain access, and this way, there’s more incentive to subscribe and get more customized benefits. After all, firms will already be paying for these third-party tools affiliated with Twitter so why not make things simpler with one native application?

Perhaps some users could be on the search for alternatives and if the app wishes to see its usage in advance, then this might still be the direction to head in.

Remember that in the year 2020, Twitter made headlines after scaling back on the Audience Insights Element. And since then, we’ve only seen them working on their new TweetDeck.

This will most likely be generated as a paid selection but is it really worth it in the end? Well, from what we’ve seen so far, the features don’t really leave a positive impact.

Nevertheless, there’s no harm in experimenting and giving developers a better incentive to continue working with Twitter. But it will be interesting to see which Twitter apps get recommended and where they could be used through this initiative.

Read next: Twitter’s co-founder Jack Dorsey feels guilty about the Vine app's knockout

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