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Twitter Acquires 'Open Back' To Bring Push Notifications That Inform Users About Relevant Tweets

Twitter has recently acquired the world-famous push notification company ‘Open Back’ and that means users will soon be able to reap the benefits.

The company made the announcement on Tuesday where it detailed the functioning of Open Back and how it enables push notifications as a side-control option.

Twitter's consumer product leader Jay Sullivan sheds light on how the acquisition means pulling out relevant information, even if you happen to be at a distance from the app.

As a part of the recent thread published on Twitter, Sullivan delineated how the best types of push notifications are actually designed to bring to attention those conversations that matter most, are engaging, or are released in a timely fashion.

After all, no one is interested or has the time for irrelevant distractions where notifications are sent out without much thought.

The platform has millions of users who make a visit to their accounts, simply with guidance from notifications and if this could be altered in terms of strictly relevant ones, experts believe there could be nothing better.

Sullivan expressed his excitement on Twitter’s behalf regarding OpenBack’s collaboration with Twitter and the mingling of talented experts for a worthwhile and impactful experience. He also mentioned how users would now be able to access the right information at the right moment in time, making sure their privacy is of the utmost essence.

At the moment, it’s not clear to many what these improvised push notifications would actually end up looking like. However, experts have begun pouring in their suggestions on the matter.

The first to lead the pack was David Pierce who is Protocol’s ex-editorial director. He began by mentioning how awesome the new Twitter acquisition sounds while elaborating on the move as one that entails an intricately created timeline with relevant notifications. But he also joked about how the decision is another silent way of Twitter attaining a trillion dollars without too many people noticing.


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