Pages

TikTok’s Striking Performance in 1st Quarter of 2022; became the most downloaded app and Outclass 3.5 billion installs record

During the past few years, TikTok has made its position much better among all other apps and showed extraordinary performance. A report is made by Sensor Tower regarding the Store Intelligence Data during the first 3 months of 2022. They ranked TikTok as the most downloaded app internationally. TikTok passed that milestone by outclassing Instagram as Instagram was the most downloaded app for the first 3 months of 2021 by getting 3.5 billion installs, and so this time TikTok got that distinction from the Meta family for the first time in a while.

Specifically talking about Apple’s App store, TikTok has gotten a remarkable number of downloads on iPhone and iPad devices. Apple’s store concludes approximately 70 million installs globally during the period. The time period was from January 1 to March 31 i.e. 3 months. However only Apple and Google Play Stores were included for the data collection and only unique downloads were considered for the survey. For Google play store, it stood on the third rank as Facebook and Instagram didn’t leave their position here but still its progress was brilliant for Google play store.

Although India has banned the app, stills TikTok's growth in the Asian region has not been affected to a great extent as the app shows 11% growth quarterly in the region. However, talking about the US, TikTok had a tough competition for the first position. TikTok beat YouTube for being on number for 9 continuous quarters with 10 million downloads.

Since with the increasing success, competitors also increase therefore TikTok also has its competitors which may give it a tough time if not handled properly and continuously. Its competitors include Facebook, WhatsApp, HBO Max, Telegram and Messenger.

This success journey of TikTok started due to its untiring efforts which is in the form of continuous improvements in the app in the for of dislike button, music platform etc.
Read next: Facebook’s Downfall In Popularity Continues As App Expected To Lose 1.5 Million Teenage Users

No comments: