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Microsoft’s Ad Safety Review Claims To Remove More Than 3 Billion Ads In the Year 2021

Microsoft is going public with its ad safety review and there are some striking revelations that have the tech and advertising world intrigued.

The tech giant revealed how it took down more than 3 billion bad ads in the year 2021. And that is believed to be double the amount witnessed in the previous year when the company announced taking down 3.1 billion ads that were reportedly blocked by Google that year too.

But the question so many experts are asking is what really led to the massive growth of bad ad removals?

Well, the company’s safety report showed how a number of factors contributed to it all. This includes changes in machine learning, human error, and multilingual models as the leading categories.

Similarly, Microsoft also took this opportunity to share how there has also been a rise in threats that include fake advertisements endorsed by known stars as well as smarter attempts at taking over users’ accounts too.

But experts are still trying to comprehend the removal of billions of ads because let’s face it, that’s a huge number.

Microsoft put forward an array of statistics that showed how hard it fought throughout the year to overcome bad ads, numerous scammers, and those who were simply poor actors.

If the removal of 3 billion ads has you in a frenzy, wait, there’s plenty more where that came from.

Microsoft revealed how it also suspected over 270,000 accounts. Thankfully, this was a 30,000 decrease from the last year.

The tech giant also shared with the world how nearly 400,000 different websites were barred from the entire platform. This saw a massive surge of nearly 130,000 from the previous year.

With nearly 70,000 allegations about its ads coming through, the network says it investigated a series of ads that were simply not complying with its rules and regulations in the year 2021.

Shockingly, more than 60% of those were found to go against its stringent guidelines. Amongst the most popular complaints received, the company says infringement topped the list by miles.

The company also says that the number of fake investment ads that were promoted by celebs also showed its fair share of the increase, when compared to the previous year. For this reason, it suspended around 10,000 accounts while removing nearly 200,000 misleading schemes.

Out of them all, the tech network says its biggest challenge revolved around combatting account takeovers that it feels were done with great sophistication this year when compared to previous ones. And that’s why it was forced to resort to identity signals that could successfully detect such signals while protecting users.

Microsoft says consumer safety is of utmost importance and that’s why it plans on implementing similar rules for the upcoming year for greater protection of its users.

After all, the last thing it wants is for target audiences to lose their belief in search engines because the ads were of poor quality or simply because they were scams.


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