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Link Spammers Are Now Using AI Tools To Make Fake Profiles Of Lawyers

The Next Web has recently highlighted shocking reports about link spammers and how they’re making use of AI tools to create fake lawyer profiles.

The malicious scheme isn’t brand new but there are some parts that we can say haven’t been seen in the past. After lawyer profile creation, the link spammers resort to sending DMCA requests that show a link to one of their websites that will be used for either content or image creation.


We’re sure you’ve come across plenty of DMCA requests but this alarming new request comes forward through the likes of a lawyer named Nicole Palmer who works at Arthur Davidson. But the reality, she doesn’t exist and has been created through AI means.

The reporter who generated the claim says she was more than certain the request was a scam as the page featuring the ‘About Us’ information looked fishy. For starters, the images of all the lawyers were terribly out of place. Secondly, the lawyer named Nicole’s profile image was made with the help of an adversarial network.

For those who may not be aware, these platforms are solely used to create learning models which can undergo training to make art, different faces, and more.

Clearly, the lengths that some SEOs pass by to pull off links like these are more than appalling. As mentioned by one notable Twitter user named Glen Gabe, this isn’t a great way to build uplinks.

The fact that more scammers are now resorting to this practice to portray themselves as influential from the law firm is alarming, not to mention the already high alerts affiliated with DMCA threats.

If you happen to be familiar with the advancements in the tech world, we bet you’ll be able to catch out the fraudulent scheme immediately. But that doesn’t mean people aren’t becoming vulnerable targets.

Glenn says it always helps to focus on little details that portray major irregularities. This includes earrings, wrinkles, glasses sides, eyebrow corners, and the sides of beards or hair in general.

Another Twitter user by the name of Nicole Gustas replied to Glenn, appreciating her efforts while confirming how the same law corporation sent out one of these to her site, 14 days back. Referring to it as a black hat scheme in the world of SEO, she knew the image was fake instantly.

She also highlighted how strongly she felt that around half of these websites add backlinks.

Read next: Google Makes Additions in Its Advertising Policy and Guidelines To Control Inappropriate Ads and Advertisers

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