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Facebook started losing mojo in its audio-based features

A year after debuting its Clubhouse clone and launching its introduction into podcasts, Facebook is scaling down its attempts to break into the audio world. It looks like online chatting on the phone isn't the way to go these days. Who could have foreseen such a thing?

Facebook has seemingly abandoned ambition in providing the sound of people's voices to the public as live audio fades away and people start to encounter each other IRL often. The company created a Clubhouse copy as well as other audio products such as podcasting tools, Soundbites short-form storytelling, and a Live Audio Rooms venture that debuted in April. As per Bloomberg, though, the site is deprioritizing those initiatives.

Rather, it's apparently attempting to entice podcasting collaborators to participate in activities centered on the metaverse and ecommerce. Meta, the parent company of Facebook, has lately shifted its focus to other initiatives, such as creating the foundation for Mark Zuckerberg's metaverse fantasy and developing short-form video to counter TikTok's ascent.

In a statement to media outlets, the firm stated that its audio services are getting positive feedback from developers and consumers on what works and what doesn't.

Especially for a firm having plenty to spend, though, gaining audio superiority really was going to be a difficult task. Spotify apparently eclipsed Apple as the most popular podcast platform among American consumers in October. Of course, Apple is still working to reclaim the throne. And it has a better chance of succeeding than Facebook's attempt to dethrone both podcasting giants.

Clubhouse and Twitter Spaces, on the other hand, are in charge of live audio. However, enthusiasm is leveling down as COVID-19 limitations are eased and more individuals resume regular activities rather than hunkering down at home speaking to random people on their phones. Clubhouse, the once-famous live audio app, is attempting to diversify its revenue streams in order to keep its fading user base. It just launched a game component comparable to Discord, and it had earlier introduced an additional text chat tool similar to Twitch, YouTube, and Discord. At the very least, it didn't have to be concerned about Facebook wanting to step on it.


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