True Wireless Stereo is one of the most revolutionary new technologies in the world of audio devices because of the fact that this is the sort of thing that could potentially end up allowing people to listen to whatever it is that they want to hear without having to worry about using any cords or cables. The existence of True Wireless Earphones / Earbuds (TWS) has allowed products like Apple’s Airpods to be made, and there are plenty of other brands that have been looking into it and investing in it rather heavily.
Global shipments for TWS wearable products crossed 300 million in 2021, and that indicates a 24% rate of growth year on year. If you look at it purely from a value perspective, these products have seen a pretty healthy 25% growth in the span of a single year. With all of that having been said and now out of the way, it is important to note that Apple is definitely the winner in this arena with 5% growth, but this growth is not just restricted to that corporation.
Another thing to note is that Apple’s share of the market shrank somewhat in 2021. It fell to 25.6%, with Samsung seeing a pretty solid growth rate of 33%, far exceeding that of Apple. While Samsung still has a long way to go in order to come close to Apple’s dominance of the market, the Korean company has seen growth that is healthy enough to make this possible in the coming few years. However, Apple’s increasing popularity in Chinese markets which is leading to higher sales for older models of the Air Pod might make this less likely, although it remains to be seen what market conditions will end up looking like.
New features such as superior noise canceling have made these products even more desirable for the average consumer with all things having been considered and taken into account. They have also become a great deal more affordable, thereby exposing them to a wider consumer market than was the case previously when they were decidedly more expensive than they are right now.
Read next: New Report Shows that Phone Calls Are the Most Popular Form of Customer Engagement for Brands
Global shipments for TWS wearable products crossed 300 million in 2021, and that indicates a 24% rate of growth year on year. If you look at it purely from a value perspective, these products have seen a pretty healthy 25% growth in the span of a single year. With all of that having been said and now out of the way, it is important to note that Apple is definitely the winner in this arena with 5% growth, but this growth is not just restricted to that corporation.
Another thing to note is that Apple’s share of the market shrank somewhat in 2021. It fell to 25.6%, with Samsung seeing a pretty solid growth rate of 33%, far exceeding that of Apple. While Samsung still has a long way to go in order to come close to Apple’s dominance of the market, the Korean company has seen growth that is healthy enough to make this possible in the coming few years. However, Apple’s increasing popularity in Chinese markets which is leading to higher sales for older models of the Air Pod might make this less likely, although it remains to be seen what market conditions will end up looking like.
New features such as superior noise canceling have made these products even more desirable for the average consumer with all things having been considered and taken into account. They have also become a great deal more affordable, thereby exposing them to a wider consumer market than was the case previously when they were decidedly more expensive than they are right now.
Read next: New Report Shows that Phone Calls Are the Most Popular Form of Customer Engagement for Brands