Google is Trying to Increase Short Form Video Presence in its SERP

Video based content has become a mainstay of the internet because of the fact that this is the sort of thing that could potentially end up allowing people to stay entertained in a way that is truly engaging if you think about it. The internet has made it so that people can upload video content that others can view in a manner that is easier than ever before, and it turns out that short form content is definitely a hot topic in that regard.

The rise of TikTok has made short form content the most popular form of video that is currently being posted to various platforms including those that are outside of TikTok. With all of that having been said and now out of the way, it is important to note that Google is quite aware of this, which is why the tech juggernaut is trying to increase the presence of short form video on its search engine results page.

Google often tries to make itself the central resource from which people access various other platforms, and not having enough short form video content might make people use other means to obtain access to something of this sort. Members of Google’s search relation team alongside product manager Danielle Marshak recently spoke out about the importance of this update, and Marshak in particular referenced how effective the medium was and how that made it a priority for Google as of right now.

Chances are that Google’s powerful search engine will start crawling through the URLs of short form video, but this could have the unintended consequence of not listing short videos that are posted to Instagram or Snapchat. TikTok videos will likely be listed since they are available through browsers and therefore have standard URLs with all things having been considered and taken into account.

However, that’s not the case with Instagram and Snapchat videos which means the only way to watch them would be through the app. That might be by design because Meta often prevents posts on its platforms from being searchable on Google all in all.

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