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The Metaverse Might Not Appeal to Younger Consumers According to This Study

The metaverse is one of the most widely hyped pieces of tech that anyone can look into right now, and the fact that Facebook changed its company name to Meta is perhaps the strongest indication that you could ever receive that this is something that could change the world. However, is the metaverse truly going to be a game changer or is it just another technological fad that people don’t actually want but are being shown marketing for it anyway?

With all of that having been said and now out of the way, it is important to note that a new study by Klaviyo has shown that the younger demographic aren’t actually all that interested in the metaverse. This goes against what a lot of industry leaders have been saying about the tech, since many of them try to suggest that younger consumers would be most inclined to give it a try with all things having been considered and taken into account.

Regardless of that fact, this survey has shown that 78% of the consumers that were asked questions felt like the metaverse was little more than a marketing gimmick. 17% of them said that they assumed it was just another version of Facebook which might be a cause for alarm for the company because of the fact that this is the sort of thing that could potentially end up shattering their hopes of reversing their flagging fortunes by introducing an exciting new product to the market. Facebook has been attempting to hide some of its recent controversies with the name change and the renewed focus, and this survey suggests that their attempts may very well end up going in vain.

This goes for a lot of other tech that people assume young people might be interested in. For example, 32% of consumers between the ages of 18 and 24 said that they would never invest their money into something like NFTs. 39% also felt like crypto is not a worthy investment which is quite different from what older customers seem to feel about it for the most part.

Vector created by Pikisuperstar / Freepik

Read next: Latest Google Trends Indicate NFTs and the Metaverse Might Be a Passing Fad

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