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Pinterest is planning to support its creators with expansions in creator funds to boost the traffic on the platform

Pinterest is a social media platform that mainly focuses on image sharing and sometimes on smaller scale GIF and video sharing. The social media platform has announced releasing a new update to its creator funding feature which helps in supporting content creators. The feature helps content creators build their public portfolio and monetize their content to encourage creators to publish more of their work on the platform.

At the start of April 2021, the platform’s creator funding feature supported a good amount of content creators to hike up the activity on the application. Users saw an average of 3x more new content that was available on the platform, which assisted in growing the monthly views of the application by 72 percent.

The platform is now looking forward to helping more content creators boost the activity with new ideas—some of those are a financial grant of almost 25 thousand U.S. dollars, advertisement credits, and even supplying content creators with proper equipment.

The application has invested approximately 1.2 million U.S. dollars to boost the activity of content creators that are not in the spotlight. The first category that is focused upon in the first quarter of the year is Fashion/Beauty, which is sponsored by L'Oréal USA. The new feature will focus on 4 different categories throughout the full circle.

According to Pinterest, by dividing the focus into different categories, the approach will enhance the learning experience for the content creators. The app has also extended the training period to 5 weeks which will help candidates gain better insight about the platform, and by providing big sponsors; the app is looking forward to bridging industrial information to the candidates.

The app is also planning to extend the program globally since right now it’s only available for candidates in the United States, however soon it will be available for others, considering the huge audience the social media network has outside the U.S.


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