Google Is Giving eCommerce Brands New Tools To Enhance Online Shopping Experiences

eCommerce brands reign supreme when it comes to online shopping with absolute convenience and that’s probably one of the main reasons why Google is working on providing them with new tools.

The tech giant plans on incorporating an innovative rating program that targets online shopping experiences. Similarly, they plan on including additional insights into the world of product trends that assist in creating awareness about better pricing and marketing.

Firstly, you’ll be intrigued to know how Google plans to give an enhanced shopping experience using its Scorecard Program. This gives shoppers better insight into a seller’s performance that’s based on previous experiences and activity.

Those who pass the test and are top-rated will now be given a ‘Trusted Store Badge’ that allows more customers to benefit from a business’s service. Reports confirmed how this will now appear alongside the free product listings seen on the Shopping tab.

Google's shopping tab will soon show the stores that are verified and could be trusted. Such stores will be given trust badges on product listings. The thing is that google shopping is in the middle of a popularity battle with Amazon, and to win this war with Amazon, google has to acquire as many as possible “trusted store” badges on product pages. Trust badge helps the shopkeepers, store owners, merchants,etc. in elevating their business worth and reputation on Google’s Shopping Experience Scorecard and with potential clients on the other hand buyers get to see whether the business they are planning to spend their money on is worth it or not. Google shopping has come up with official criteria to assist online businesses thriving to expand and become popular. The trust badge distribution is solely based on the performance metrics of the stores. For example, how fast the ordered product is delivered to the buyers, the cost of shipping, whether the product allows the return or if it does what is the return fee. If all these standards prove to be customer friendly only then a blue checkmark like any other social media platform is awarded to the store showing that it is verified. The blue checkmark can be seen next to the ratings of the products in the Google buying list. This experiment showed that the store with a trust badge on google shopping received more clicks than those stores with no badge, which shows that people tend to trust, visit, and order the products from verified stores more than the other stores with no badge which also means that they did not meet the standards, therefore, not eligible for the trust badge.

But some experts are questioning how Google plans on gauging all of this so easily and how authentic it actually can be.

Google was quick to respond by providing a quick overview of the entire process, where badges will be allotted in accordance with every sellers’ performance.

Common factors that Google will monitor include shipping costs and speed, return cost, and the good old return window. All sellers will also receive ratings on every parameter evaluated.

Throughout its early testing phase, Google proved how merchants that initially ‘Trusted Score Badges’ were more or less likely to get their clicks. Similarly, they were also seen driving more traffic to those merchants that were lesser-known.

If you actually come to think of it, it’s more or less similar to ratings achieved on popular sites like Amazon and eBay, which give more insight into the performance of every seller. And this is known to assist in guiding shoppers along the way.

Google has also painstakingly outlined insights relating to common errors made along the way.

But it should be noted that the Shopping Experience program will only be available to users based in the US, in the next few months.

Additionally, Google plans to give merchants better insights into product pricing and free listings conversions. This will guide e-commerce brands in a direction that makes sure they are pricing products in the best way possible.

With tools from the Google Merchant Center, free listing conversions can give greater access to total traffic, conversion rates, and impressions for all product listings. Similarly, the price insights tool will ensure goods are priced in a competitive manner while showing the impact that price change could have on revenue.

But many are more curious about the new display feature that allows sellers to see how they compare against other merchants selling similar products.

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