Instagram Expands Product Tagging to Regular Users in Further Ecommerce Push

Meta’s main priority as far as its various social media platforms are concerned has mostly involved attempting to turn them into ecommerce hubs by leveraging the large numbers of users that are active on these platforms on a daily basis. Instagram has been a mainstay in this strategy because of the fact that this is the sort of thing that could potentially end up using the huge user base that this platform has to sell a wide range of products as well as market them.

Instagram recently gave approved creators the ability to tag any products that might be featured in their posts, and these tags would create a link that would allow people to go directly to the brand that created these products. With all of that having been said and now out of the way, it is important to note that Instagram is now rolling this feature out to every single user on its platform which would most likely vastly increase its ecommerce push at least in the short term.

One of the main reasons why Instagram is trying to do this is that it is trying to evolve the behaviors of its various consumers by making them more used to the idea of doing all of their shopping through the social media platform. If enough users start tagging products in their Instagram posts, this might create an organic growth in the number of users that might be inspired by Instagram to buy products. Also, the fact that these products can be accessed just by clicking on the tag link allows Instagram to take full credit for all of the increases in sales that it drives.

Instagram has been faring a lot better than Facebook as of late, and it might become Meta’s main property in the coming years as it tried to step out of the shadow of its rather complicated history and expand its offerings beyond what currently exist. These updates will make it interesting to see how users respond to the new features, and their usage levels will be important to take note of as well.

Read next: Instagram Makes Intriguing Updates to Stories, Starts Working on Exclusive Subscriber Posts
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