Could Samsung’s Upcoming Browser Beat Google Chrome With Its AI-Enhanced Privacy?

Whenever someone or the other is looking into using a browser that can enable them to access the internet, Google Chrome will likely be the most popular option by far. However, companies like Samsung often try to incorporate their own custom browsers because of the fact that this is the sort of thing that could potentially end up less dependent on Google which is already the case given their dependence on Google’s smartphone operating system Android.

Samsung’s native browser which comes pre-installed on the phones that it sells to its customers is relatively popular in its own right, but the company is trying to spread out to other customers as well through Samsung Internet. With all of that having been said and now out of the way, it is important to note that Samsung is incorporating a few AI based security features into its browser’s beta. Samsung has already had things like its Smart Anti Tracking feature, and the company has just upgraded this feature in order to make it more effective when it comes to giving users more privacy online.

This feature allows you to prevent cookies from tracking you all that effectively, and it can also block various malicious ads that you would not want yourself to be subjected to for any reason whatsoever. Version 17 of its browser also uses the HTTPS secure connection by default which can further boost privacy by encrypting the connections that users can make to various websites with all things having been considered and taken into account.

These privacy features might give Samsung Internet a bit of an edge over Google Chrome, something that its parent company has been trying to do for quite some time now. Some of the biggest companies on the world rely on Google which limits their independence, and creating a privacy oriented browser with AI optimized features might be the most effective way to break free of the Google bubble. It will be interesting to see how the browser wars play out because the only true winners in the end will be the consumers that get to use them.

Read next: Google is Trying to Increase Short Form Video Presence in its SERP
Previous Post Next Post