A Step-by-Step Guide on How To Use TikTok To Promote Your Business

At some point, it may seem to the business owner that all channels for promoting the product have already been tried. But the world doesn’t stand still, and new perspectives appear, for example, the social network TikTok.

There is a myth that TikTok is an app for teenagers. It was formed since at the very beginning the largest audience was really teens and scholars. But at the moment, the application covers absolutely any audience, and even big brands such as Disney, Coca-Cola, Nike, and many others have already successfully used it.

So, how can you use TikTok to promote your business? Let's figure it out.

What stereotypes prevent businesses from entering TikTok

Myth #1. Not every business can promote on TikTok

When setting up ads on TikTok, you can see many categories of interests – from entertainment, sports, and music to finance, franchising, and legal services. Each category contains several million units of the target audience. The algorithm for determining interests works quite accurately, and when you select the desired category of interests, it is your target audience that will see you.

Myth #2. Creating a quality promotional video is difficult and costly

The TikTok audience is accustomed to simple user videos shot on smartphones. It is enough to write a good script and shoot a live video on your phone. It is these videos that are most popular, and professionally shot video content with advertising banners will most often be ignored.

TikTok has taken the lead since it uses perfect recommending algorithms and the clip thinking of a modern person. The trend towards both will only develop: there is no point in going against it, it remains only to use it for the benefit of your business.

It will be difficult for small, regional businesses, the B2B sector, companies selling very expensive or complex products to advance on this social media. But companies that are not limited by geography, whose products are designed for a wide audience and the decision to purchase doesn’t take much time, achieve good results on TikTok.

How to start promoting on TikTok

First of all, you need to decide on the purpose of promotion and content. Answer yourself what your goal of brand promotion is: sales or image?

If your goal is sales, then get ready to work for the future.

If you are pursuing image goals, then we advise you to start working on TikTok right now. There is a huge audience and good opportunities for communication with the audience: live broadcasts, comments, private messages, a simple mechanism for reposting content outside the social network. Moreover, TikTok regularly hosts challenges and there are many other ways to attract increased attention.

Decide on content marketing. Today, TikTok is closely associated with music and dance. But once you spend 20 minutes on social media responding with likes, comments, and reposts to posts you are interested in, you’ll see how it adapts and starts offering similar publications.

For businesses, we advise you to analyze the content that receives the most attention from users on your topic. To do this, you can go to the search by tags relevant to your business.

What kind of brands’ videos do audiences love?

Although when you come to TikTok, you are pursuing quite serious business tasks, you should not forget that this is an entertaining social media. Whatever niche you occupy, your content should be presented in the format of trendy and funny videos.
  • Arrange reviews of your products
  • Share life hacks and useful tips on how to use them
  • Create and run challenges
  • Post customer reviews
  • Tell potential customers interesting facts about your company
  • Share industry news and trends
  • Introduce potential customers to company employees in a creative format
  • Post videos about new vacancies in your company
  • Introduce your audience to successful cases with trendy soundtracks and TikTok effects
  • Post memes and funny sketches about the life of your project/company
Use all the trendiest gimmicks of TikTok: masks, music, effects, transitions. The audience adores them!

By the way, you can edit TikToks right in the app or master extra apps and tools for trimming clips, inserting transitions, and merging them clips. Choose video editor with no watermark not to spoil your TikToks.

Photo: https://www.tiktok.com/@starbucks?lang=en

How to promote on TikTok for free

Businesses now realize that TikTok is not just hype, but also a platform for finding potential customers. There are three main ways to promote your business on TikTok:

Create your own account and shoot videos

The task as a whole is similar to creating a page on Instagram: start making videos and post them on TikTok. Make a profile description with a story about your activities. Specify any link (for example, to your website). Moreover, attach links to your Instagram and YouTube. This allows users to easily go to your pages on these social networks and follow you there too.

What is the advantage of this method for business? TikTok account promotion is completely organic: the social media itself gives a certain number of views to your videos for free, and users who see your videos decide whether to react or not. But you can’t buy a certain number of views or run ads on your account – such an opportunity simply doesn’t exist on TikTok.

Set up targeted advertising

We hope that this term is already well known to businesses because almost every company can find its client on social media. The only difference is that you cannot target your TikTok blog. From advertising, it will go directly to the site.

What to do with it? Don’t try to sell directly. Creatives for advertising are best done in the style of TikTok videos so that users do not immediately guess that this is an advertising video.

You will need a lead magnet, it can be anything: a free checklist, an online webinar, a free trial order, a marathon. Thus, transfer the user to any messenger or other social network. There, you can communicate on an ongoing basis and warm users up to a purchase.

Work with TikTok influencers

This type of promotion is perfect if you need to gain followers on TikTok, and not send traffic to the site.

A well-designed advertisement and a well-chosen blogger will do their job efficiently and bring you a conscious and solvent audience. Pick a blogger with an audience similar to yours. If the audience is non-target, then you’ll just lose buyers.

And of course, check the blogger's account for cheating. Yours needs a “live” audience. If a TikToker has 300,000 subscribers, and the videos get 500 – 1000 views, you should not contact them.

Wrap up

The philosophy of TikTok is the promotion of entertainment, a positive outlook on the world, humanity, and mutual assistance. Such principles are expected to attract many people, and in the future, we will see the development of not only entertainment content, but also expert, educational one.

Businesses now have a chance to delve into TikTok presence and start developing their account so that in the future everything is ready, and your niche is already occupied by you. You can share your professionalism, and at the same time promote your products and services.
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