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Meta Tries to Tackle Radicalization With New Redirect Initiative

While the modern world has progressed by leaps and bounds in a truly wide range of ways, it should also be noted that there are a lot of problems that are still quite persistent. Radicalization continues to be a really serious problem these days, with incidents of violence often erupting whenever a large enough segment of society starts to adhere to these kinds of ideologies and doctrines.

The internet, for all of its benefits, has actually made radicalization easier than ever before because of the fact that this is the sort of thing that could potentially end up allowing people to read about radical concepts with just a few clicks. With all of that having been said and now out of the way, it is important to note that Meta is trying to take the initiative here and create a situation wherein radicalization can end up being targeted at the very least to a certain extent if nothing else at all.

This is part of its new Redirect Initiative and it uses a method that many social media platforms are starting to implement for the purposes of disrupting paths that might lead people to adopting harmful behavior patterns. Basically, whenever someone or the other makes a search online for something that could lead to radicalization, they will be shown a prompt that will lead them to alternative sources of information as well as places where they can get help for whatever it is that they might be going through.

This feature was already rolled out in the US, Australia, Germany and Indonesia, and Meta is now expanding it to the UK as well as Pakistan too. One thing to note is that only about 5% of users actually pay attention to the prompt with the vast majority deciding to continue their search for the content that they desired. This is not a very high rate of success, but some would say that it is better than nothing and it indicates that there is a way to get through to these people without writing them off completely. It will be interesting to see how this performs in the coming months.


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