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Buying guides are appearing in some Google search results, a hit or a miss?

Buying guides now have become a must have portion of all product descriptions. Buyers look forward to Buying guide before deciding a product to purchase. Likewise, Google jumps on the bandwagon and makes it even more easier for users.

Google has confirmed to Search Engine Land that it has now started experimenting with ‘buying guides’ on the search engine where a list of all the factors regarding the products will be available. From that drop down list, users will get to decide the better version of the product they have searched for.

All credit goes to Brian Freiesleben for highlighting this new update on Twitter. According to him, this update may or may not be an alarming situation for affiliate marketers.

The buying guide includes various options like the preferred measurements, visual details, brands, types, and a lot more.

As far as the concept is concerned, it is very easy to understand the working principle of Buying guides. The first thing a user is going to see is the price range. In the same space, there will be a drop down arrow which includes different factors that should be considered while selecting a particular product. Every option in the buying guide contains users content but there will not be any ranking for the content as of now.

Once a user opens up a “types” option, it will display clips of different types along with the information related to it. Details will be provided in the options where needed otherwise, to the point answer will be present in the drop down menu.

However, it is important to note that the buying guide feature is not rolled out publicly for now. It’s still in the testing phase and it’s uncertain if the feature would be able to pass the testing phase.

Google has been updating it’s search engine result for the past couple of years for the sake of providing users a better experience. But sometimes the search engine results mix up the answers and display irrelevant options. It’s not clear if this is due to the buying guide being in the trial phase or the system is itself mistaking the results. It’s safe to say that the feature is not yet prepared to be available worldwide.


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