Alphabet Inc.’s nightmare in Europe continues, Swedish company sues Google for abusing its search engine powers

This week, Alphabet Inc.’s Google lands itself in trouble again after a Scandinavian price comparison company PriceRunner claims that they are suing Google for almost more than two billion euro. The company announced that they are filing a case in Swedish market court against Google for manipulating results in its search engine.

Just last November, the tech giant lost an appeal against the 2.42 billion euros penalty for its anti-competitive practices, the 1st of the 3 antitrust penalties handed to Google by the European commission.

The EU commission claimed that Google was prioritizing its own service and discouraging its competitors in the search engine.

PriceRunner’s CEO Lindahl in an interview claims that Google has not drastically changed its stance as it continues abusing the market, even after the 3 penalties totaling a sum of eight billion euros given to it by the EC. He said that the case is for the sake of European tech companies and their workers and if Google continues abusing its near-monopoly power, companies in the EU might suffer. He also claims that Google has continuously breached competition law in the past.

The tech giant on the other hand responded by claiming amendments were made in Google’s shopping ads after the events of 2017 and are being monitored by the European Commission and two other external groups. Frederic Abrard, Google’s director of comparison shopping services says that the reason behind PriceRunner’s unsuccessful run is that they chose not to run ads on Google.

PriceRunner claims the case filed in Stockholm aims to make Alphabet Inc.’s Google recompense for the losses it bared in England, Sweden, and Denmark in 2008 and 2013 respectively. Lindahl claims that they are ready to put up a fight, no matter how long it takes, and even have plans if the lawsuit is not in their favor.

Google’s nightmare in Europe began after the European commission drafted legislation that limited big tech companies like Apple, Facebook, Amazon, and Google’s capabilities in Europe. The new digital services act now forces big tech companies to pay up to ten percent of their annual turnover if they are found breaching the anti-competitive law.

Digital technologies invented by these companies have completely revamped society from the very foundation, ranging from the goods we consume, services we pay for, and interaction we have completely changed since they emerged. It is hard to imagine a world without their influence in the future.

Read next: Buying guides are appearing in some Google search results, a hit or a miss?
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