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TikTok is testing two new features, Noise Reducer and Video Links In Descriptions

Since the release of the app, it has grown more and more because of a sudden increase in its user base. And this is just their beginning.

Since Covid started to spread all around the world, people started to explore the app store for more options rather than using the conventional social media apps, they started to get a hang of TikTok. TikTok is an app that allows users to create videos which may last from 15 seconds to up to 3 minutes.

The app was not always this popular. Back in 2016 when it was first launched, it wasn’t really a hit as it was just considered as a platform where people came and uploaded videos where they were lip singing. People did not find the app much amusing because they had already seen the same functionality in another app.

But since then, the app has come a long way. They have been constantly coming up with new ideas and updates that would keep the users keen so that they would use the app more. There are a few posts circulating around Twitter where Matt Navara, a social media consultant has shared a few insights on the latest updates.

TikTok has now introduced a new “Noise Reducer” feature which would enable the user to edit and reduce the background noises. This means that now you will be able to improve the sound quality of your videos which is a pretty cool update if you ask us.


With Noise reduction, comes another feature which would allow the creators to add links of their videos while uploading a video on the app. This means that you will be able to add around 15 videos in your post. This is really great for brands and companies as they can now easily direct their potential customers directly to more videos and thus increasing the opportunity of making a sale.

Last year, TikTok came with an update where they introduced a new “Visual Enhancement Button”. This button would automatically improve the videos quality and would perform the all necessary correction so that your videos would look great. This feature was brought into existence because most people don’t really know how to use different video options and thus the button provides them a one tap option to glory.

In 2021, TikTok was the most downloaded app beating Instagram and Snapchat. We believe that TikTok has yet not reached its prime and in a couple of years, we will see the app reaching really great heights. As people don’t really have time to watch infomercials and videos on the internet, these small snaps would determine how brands would strategize and win over customers.

Read next: How TikTok is paying creators hefty sums for content on the application

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